Laura Franzoni-Keller Williams Realty Atlanta Partners

06/15/2026

Before you refinance, you should understand the costs to make sure it's a good decision for your specific circumstances.

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770-900-4314

Refinancing your mortgage can save you hundreds of dollars per month, but before you dive in, you'll want to be aware of all the associated costs.

06/15/2026

A few years ago, sellers could say "no" to just about everything a buyer asked for.

No repairs.
No concessions.
No negotiation.

Today? The market looks a little different.

Zillow says 67% of sellers pay some or all of their buyer's closing costs.

That doesn't mean every seller should do it. But it does mean the most successful sellers today understand something important:

The market has shifted. And that's means negotiation is back on the table.

Sometimes helping with closing costs makes sense. Sometimes another concession is the better move. But it’s normal for today’s market to require some give and take.

The key is knowing what buyers are asking for in your area, and which compromises are actually worth making.

Want to know what sellers in our area are negotiating right now? Send a message or drop a comment below.

06/13/2026

Shady yard owners, rejoice! These hardy outdoor plants can thrive in almost any condition.

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770-900-4314

These hardy outdoor plants won't just boost your home's curb appeal, but they'll survive every condition, even a dry, sandy, or shady yard. Choose from hardy shrubs and perennials, ground covers, and even pretty annual flowers.

06/13/2026

Moving this Summer? Whether you're buying or selling, you probably have questions.

My new Summer Buyer & Seller Guides have the answers.

Inside, you'll find out what higher inventory means for you, what’s going on with affordability right now, what strategies for buying or selling are actually working this season, and more.

Stop guessing and start moving forward with confidence. DM or drop a comment with "BUYER" or "SELLER" below to get your free digital copy.

06/12/2026

🍿 What a great place to relax and catch up on your shows, watch new movies, or even have friends over for the big game! 🏈

This cozy space has everything you need for the ultimate hangout — comfort, entertainment, and fun! 🎬

Would you spend your weekend here?

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770-900-4314

06/12/2026

Two Big Reasons To Move This Summer

Could waiting until later this year work out? Sure. But it's important to understand what you may gain by moving now too – that way you have the full picture before you decide.

If a 2026 move is on your radar, let’s connect and talk about what matters most to you. Depending on your priorities, Summer could be your moment.

A lot of people who want to move are telling themselves the same thing: "Maybe I'll just wait until later this year once things calm down."

06/11/2026

Here's how you can reduce your capital gains exposure to decrease the size of your tax bill when you sell your rental property.

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770-900-4314

Rental property ownership has its benefits, but selling can create a big tax hit. Thankfully, there are a few strategies you can employ to reduce capital gains exposure.

06/11/2026

Learn more about my real estate services. Checkout my profile at https://homeasap.com/laurafranzoni
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770-900-4314

We understand that buying or selling a home is more than just a transaction: it’s a life-changing experience. That’s why our team of highly-seasoned real estate professionals is dedicated to providing exceptional, personalized service.

06/11/2026

If affordability has been the biggest thing standing between you and a home, there’s a little bit of good news.

Asking prices have started to ease – the typical asking price this May came in under where it was a year ago.

And these lower prices are good news for your move – not a sign the market’s in trouble. It points to a market that’s rebalancing with more realistic seller expectations and a little more breathing room for buyers again.

So, if you’ve been waiting for an opening, let’s connect. I’ll help you see what that looks like in our area.

06/10/2026

💭 "If you can't stop thinking about it... BUY IT!" 🏡

Sometimes, the best decisions in real estate come from trusting your instincts. If a home keeps popping into your mind and you just can’t shake the thought, it might be a sign that it’s the right one for you!

✨ Trust your gut and act fast – especially in competitive markets where homes can get snapped up quickly.

[email protected]
770-900-4314