Laura Franzoni-Keller Williams Realty Atlanta Partners

Laura Franzoni-Keller Williams Realty Atlanta Partners We understand that buying or selling a home is more than just a transaction: it’s a life-changing

08/11/2026

The Getaway You’ve Always Wanted Could Be Within Reach

Picture a vacation home of your own. Somewhere to get away whenever you need to. Where you’ll build memories with the people you love, year after year. And maybe even where you’ll retire someday. That getaway may cost less than you think – more than 37% of vacation-home sellers have cut their asking price recently. Ready to see what’s available? Let’s connect.



Repeat buyers, you’ve got a big leg up on your next move. It’s your equity, the difference between what your house is wo...
08/10/2026

Repeat buyers, you’ve got a big leg up on your next move.

It’s your equity, the difference between what your house is worth and what you still owe on your mortgage. Sell, and that equity turns into cash you can roll right into your next down payment.

That’s how a lot of repeat buyers put down 20% or more. But why do they, especially when they don’t necessarily have to?

Because putting more down saves you money in the long run. A bigger down payment means a smaller loan, so your monthly payment is lower and you’re paying less interest over time.

You can also skip private mortgage insurance, or PMI, which is an additional monthly fee required for loans with less than 20% down.

Talk to a trusted lender to figure out what down payment makes the most sense for your budget. And when you’re ready to kick start your move, let’s talk.



Think big investors are snapping up all the homes? The data says otherwise.The largest institutional investors are now s...
08/08/2026

Think big investors are snapping up all the homes? The data says otherwise.

The largest institutional investors are now selling more homes than they're buying – and the gap is growing every quarter.

That means those homes are going back on the market for regular buyers. And since big investors tend to own lower-priced homes, a lot of them are right in the range first-time buyers want.

Less competition. More options for you.

DM me and I'll show you what's hitting the market in our area.



A lot of buyers are waiting because they think mortgage rates will drop dramatically.The problem? That's not what today'...
08/07/2026

A lot of buyers are waiting because they think mortgage rates will drop dramatically.

The problem? That's not what today's forecasts say is going to happen.

Experts believe mortgage rates will actually stay in the mid to low 6s through 2027 due to a number of factors – including inflation.

What’s that tell me? Waiting may not pay off the way you hope it will.

So, if moving is important to you, I want you to know waiting isn’t your only option.

Builder incentives, adjustable-rate mortgages, assumable mortgages, and rate buydowns are just a few of the strategies worth exploring that could help with affordability right now.

I’m not saying you have to buy today, but you should at least know your options. Let's talk about what could work for you.



08/06/2026
Thinking About Waiting for Lower Mortgage Rates? Read This First.If you've been putting your home search on hold because...
08/06/2026

Thinking About Waiting for Lower Mortgage Rates? Read This First.

If you've been putting your home search on hold because you're convinced mortgage rates will be much lower soon, it may be worth taking another look at that strategy.

Let’s connect so you have an expert who can at least walk you through your options and decide whether waiting really puts you in a better position – or just keeps you on the sidelines a little longer.



Imagine waiting a year to buy a home, only to find mortgage rates haven't changed much. That may sound frustrating. But it's a real possibility.

Stuck deciding between buying a home now and holding out for the “perfect” mortgage rate?The truth is, trying to time th...
08/05/2026

Stuck deciding between buying a home now and holding out for the “perfect” mortgage rate?

The truth is, trying to time the market rarely works. Home prices, mortgage rates, and inflation are all outside your control.

And if you wait for all of them to line up just right, you may be waiting a long time.

My advice? If you want or need to move, look at your own numbers instead.

Because whether it's a good time to buy really comes down to your financial situation.

Can you afford the monthly payment?

Do you have enough money left over as a safety net?

What about for repairs?

It’s not a bad time to buy if the math makes sense for you. And that’s true no matter what you’re hearing about the market right now.

Connect with a trusted lender to run the numbers, then let’s chat.



08/04/2026

Don’t Try To Time the Housing Market

Torn between buying a home now or holding out for the perfect moment? Trying to time the market rarely works. Rates, prices, inflation… These variables are all beyond your control. So, if you want or need to move, focus on your numbers instead. Because… “Ultimately, whether it’s a good time to buy comes down to your personal financial readiness.” If the math works, you can move. It’s that simple. Let’s chat if you want help thinking it over. No pressure, just perspective.



Here’s Where To Start if You’re Selling and Buying at the Same TimeThere's no one-size-fits-all answer to buying and sel...
08/03/2026

Here’s Where To Start if You’re Selling and Buying at the Same Time

There's no one-size-fits-all answer to buying and selling at once. But for a lot of homeowners, leading with the sale makes moving easier on their mind and their wallet.

Let’s connect, so you can navigate selling and buying with more confidence, more financial power, and less stress.



If you're a homeowner getting ready to move, one question usually comes first: should you buy your next home before you sell, or sell your current house before you start looking?

Buying a Home? Here's What You Should Know About Home Insurance Costs.Homeowners insurance has become a bigger part of t...
08/01/2026

Buying a Home? Here's What You Should Know About Home Insurance Costs.

Homeowners insurance has become a bigger part of the homebuying conversation. But it doesn't have to become a bigger source of stress.

The key is knowing what to expect before you buy. Get an insurance quote early, factor it into your budget, and lean on trusted local professionals to help you make the most informed decision possible.



If buying a home is on your radar, you've probably been keeping an eye on mortgage rates and home prices. But don’t forget about homeowners insurance.

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1960 Satellite Boulevard, Suite 1100
Duluth, GA
30097

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