10/21/2026
For decades, one of the biggest myths in real estate has been passed from brokerage to brokerage, from one business model to another. Almost as if the entire industry had an unspoken agreement to protect one very profitable belief.
That the brokerage was the reason an agent was valuable, successful, and capable of building a thriving business.
It was a broker-centric philosophy that positioned the brokerage as the source of an agent’s success rather than the agent themselves.
Nearly 20 years ago, a small independent brokerage in West Texas decided to challenge that thinking.
The belief was simple. Agents create their own success. The brokerage’s responsibility is to create an environment where that success can thrive.
A place where agents could truly be in business for themselves, but never by themselves. Where support, service, technology, training, and resources weren’t privileges that required surrendering a significant portion of their commissions, but tools provided at a fair and reasonable cost.
That little West Texas brokerage was Home Pros Real Estate Group.
Today, what started with a different philosophy has grown into one of the region’s most significant independent brokerages, experiencing substantial year-over-year growth and expanding across state lines.
And now, that vision has arrived in Colorado.
Principal CEO Frank Gay sits down with Colorado Employing Broker and Market Leader Rita Ulloa for a fascinating conversation about what attracted her to Home Pros, why she’s so excited to bring this model to Colorado, and what she believes it can mean for agents who are ready to rethink their relationship with their brokerage.
Because the future of real estate isn’t about convincing agents they can’t succeed without a particular brokerage. It’s about building a brokerage that helps them succeed beyond what they ever imagined possible.
Nearly two decades later, the philosophy hasn’t changed. The footprint has.
Colorado, welcome to a different way of doing business.
