08/29/2026
🏡📊 SATURDAY REAL ESTATE FACT: THIS ONE MIGHT SURPRISE YOU…
Most people assume a brand-new home automatically costs more than a pre-owned home.
But here’s the interesting part:
👉 In 2025, the typical existing home actually sold for about 1% MORE than a newly built home.
Yep. Read that again. 👀
And there’s another reason I think this is especially interesting right now: 63% of home builders nationally were offering some type of sales incentive in August 2026.
That doesn’t mean every builder, every home or every market is the same. But it DOES mean buyers shouldn’t automatically eliminate new construction because they assume it’s going to be more expensive.
Sometimes the smartest thing you can do is simply compare your options.
🏡 What does new construction offer?
🔑 What incentives may be available?
⚡ What could newer construction and energy-efficient features mean long-term?
❤️ And most importantly…which home actually feels right for you?
That’s where we come in.
Come walk through a Cullers Homes model home in Horizon City and see new construction for yourself. No assumptions. No pressure. Just information and options.
📞 Call The Estep Group at 915-200-5530 for directions or to schedule a personal tour.
👇 SATURDAY QUESTION: Before reading this, did you think a brand-new home ALWAYS cost more?
YES or NO?