10/16/2026
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The real-estate industry is tearing itself apart over a question that home buyers haven’t had to ask in decades: When you search for a home online, are you actually seeing every property for sale?
For the better part of two decades, the answer to that question has largely been yes, with the vast majority of listings available on sites like Zillow and Trulia.
But Compass—now the nation’s largest brokerage—is changing the game. Compass offers its sellers the option to market their homes first as “private exclusives” through the company’s internal website before putting them on listings sites or the local multiple listings service.
In fact, it’s been actively encouraging its agents to take their listings off those portals. In New York, for instance, Compass recently offered a $1,000 credit to agents who agreed to pull their listings off the website StreetEasy.
Compass says its model offers sellers more choice on how to market their homes, but critics say it is harming the consumer.
“This is all coming to a head,” said Errol Samuelson, chief industry development officer at Zillow Group. “This issue is going to have a real impact on people’s lives and how they buy and sell, where they live.”
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