Sommer Realty Lake Rancho Viejo 760-809-2940

Sommer Realty 760-809-2940

Founded the company in 2003. Sommer Realty is focused on real estate marketing, sales, legal and administration. We assist agents with obtaining listings for sale, finding buyers, and negotiations. Some of the business functions involved:
1. Evaluating the local market and comparable home values
2. Providing guidance for appropriate listing price
3. Advising on how bes

t to present the home, including providing referrals to painters, repair persons, and more
4. Coordinate preparation of disclosure and other needed forms and documents
5. Creating advertising and marketing materials and arranging for photographs (interior and exterior)
6. Placing ads on the Multiple Listing Service (MLS) and in other media, and sending out postcards to potentially interested buyers on the agent's mailing list
7. Arranging for individual visits to the property -- providing a lockbox for use by other realtors, and meeting with individuals who don't yet have their own agent
8. Answering questions and providing documents such as disclosure packets to potentially interested buyers and their agents
9. Designing open houses, including weekday open houses for other real estate brokers to visit and weekend open houses for the public (such as arranging for and putting out signs in advance, and providing food for the broker's open houses, ect...)
10. Receiving and evaluate offers to purchase, whether via email/mail or in person if other agents wish to formally present their offers
11. Evaluate the strength of each offer and strategize on issues like whether to accept or reject an offer outright or make a counteroffer, and whether to also look for or arrange a backup offer.
12. Negotiate with the buyer's agent until the purchase contract is complete
13. Involve a Real Estate attorney on retainer when required
14. Coordinate with the buyer's agent throughout the escrow period, helping to make the house available for inspections and appraisals and making sure the seller and buyer is doing their part to close the deal
15. Lead strategy sessions over requests made while in escrow, such as for a reduction in purchase price due to repair issues revealed in the inspection, and negotiating such issues with the buyer's agent.
16. Attend closing celebrations.
17. Manage CRM process for client retention