Jessica Rogers - Realtor

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Jessica Rogers - Realtor I am a licensed Realtor located in Farmington, NM servicing NM and CO!

There are two ways I can answer your questions about buying a home. There is the careful version, and there is the versi...
10/21/2026

There are two ways I can answer your questions about buying a home. There is the careful version, and there is the version I would give a friend.

The careful version is technically correct. The friend version is the one that saves you money.

The friend version sounds like this. That house is priced for what the sellers need for their next purchase, not for what this one is worth. The listing you keep scrolling past has a bad photographer and a good roof. And “we’ll just wait until spring” has a real cost. It is just spread out in pieces small enough that nobody feels it.

None of that is rude. It is simply the part most people never hear, because the careful version is safer to say. So here are a few things I would tell you as your friend.

The open house is for the neighbors, not the buyers
Unpopular opinion, but it is true more often than not. Walk into most open houses on a Sunday afternoon and you will find curious neighbors checking out the kitchen, people just starting to think about moving, and a few folks who like to look.

Serious buyers tend to see a home through a private showing with their own agent. They get time to ask questions, open closets, and look at the house without a crowd.

So if you skipped an open house, you did not miss your chance. And if you are selling, an open house is a nice extra, not the whole plan. The real work happens in pricing, photos, and getting the right buyers through the door.

The “ugly” house often has the best bones
Nobody tells you this, but the house that looks tired in the listing photos is often the smartest buy on the street.

Dated wallpaper, old carpet, and a brass chandelier scare a lot of buyers away. That means less competition and more room to negotiate. Meanwhile, the things that actually matter, like the roof, the foundation, the layout, and the lot, can be in great shape.

When I look at a house, I try to look past the decor and ask a simple question. Is this a good house wearing bad clothes? If the answer is yes, that is often where the value is.

Paint is cheap. Moving a wall is not.
Paint, carpet, and light fixtures are the cheapest improvements you will ever make to a house. A weekend and a modest budget can change how a room feels completely.

Moving a wall is a different story. Once you get into structure, plumbing, or electrical, you are talking about permits, contractors, and costs that grow fast.

So when you tour homes, sort what you don’t love into two buckets. Things you can change with a paint roller go in one. Things that need a contractor go in the other. Fall in love with the layout and the location, because those are the hardest things to change.

Ask what the sellers are doing next
This is one of the most useful questions you can ask before making an offer.

A seller with somewhere to go will negotiate. Maybe they already bought their next home, took a job in another city, or have a timeline they need to hit. They are motivated to get to the closing table.

A seller with nowhere to go will wait you out. If they are testing the market to see what they can get, there is little pressure on them to meet you in the middle.

Knowing which kind of seller you are dealing with shapes everything, from your offer price to the terms you ask for. It is part of what I dig into before you put a number on paper.

Want the friend version on a home you’re eyeing?
If your agent only ever gives you the careful version, you are getting half of what you are paying for.

So here is my offer. Send me a listing you have your eye on in NM or CO, and I will tell you exactly what I would tell a friend. The good, the not so good, and what I would do next if I were in your shoes. No pressure and no obligation, just an honest take.

10/21/2026

💕 There’s no greater compliment than a client trusting you with their real estate journey not once, but twice! 🏡✨

Thank you for your continued trust and for taking the time to leave such a kind review! It means so much to be part of your journey again. ❤️

Buying or selling? I’d love to help you with your next move!

10/19/2026

Beautifully Designed 4-Bedroom Home with Mountain Views, Multiple Living Spaces & Outdoor Retreats!

Welcome to this stunning 4-bedroom, 2.5-bathroom home offering a unique layout, spacious living areas, and beautiful indoor-outdoor spaces. With two separate living areas and amenities throughout, this home offers plenty of room for entertaining, relaxing, and everyday living.

The upstairs features a full kitchen complete with a chef's stove and refrigerator, along with a spacious primary suite featuring a walk-in closet, jetted soaking tub, and separate stand-up shower with custom tile work. The inviting living spaces provide a comfortable setting for gathering with family and friends.

Downstairs, you'll find additional guest bedrooms, a versatile bonus room perfect for a home office, playroom, or hobby space, and a second kitchenette that adds convenience and flexibility. The downstairs living area also features a pool table, creating the perfect spot for entertaining and game nights.

Step outside and enjoy the beautifully landscaped front courtyard, complete with a water fountain and inviting outdoor ambiance. The backyard is equally impressive, featuring an in-ground fire pit, a tranquil water feature, and beautiful mountain views--the perfect backdrop for relaxing evenings or hosting guests.

Additional highlights include a spacious 3-car garage and refrigerated air for year-round comfort.

With its flexible layout, multiple gathering spaces, beautiful landscaping, and scenic mountain views, this property offers a wonderful combination of comfort, functionality, and outdoor enjoyment. Come experience everything this special home has to offer!

Jess Rogers - NM & CO Realtor
R1NM Farmington & R1 Colorado
(505)326-0110 🏢
(505)320-7384 📲
[email protected]

https://www.flexmls.com/share/EkYqe/36-ROAD-3632,-Aztec,-NM-87410

10/17/2026

👀🏡 COMING SOON! A new listing is on the way, and you’re going to want to keep your eyes on this one! 👏✨ Stay tuned for all the details!

Horror movies would be about twenty minutes long if anyone in them had a good agent.You, on the other hand, read caption...
10/16/2026

Horror movies would be about twenty minutes long if anyone in them had a good agent.

You, on the other hand, read captions all the way to the end, which means you’d survive every one of these movies.

Send me a listing you’re eyeing, and I’ll tell you the questions I’d ask before you fall for it.

— Jess Rogers, a NM & CO Real Estate Agent

🏡 GOOD NEWS FOR HOME BUYERS! 🎉With today’s interest rates, every little bit can make a difference! 🙌Sellers are now offe...
10/14/2026

🏡 GOOD NEWS FOR HOME BUYERS! 🎉

With today’s interest rates, every little bit can make a difference! 🙌

Sellers are now offering concessions or rate buy-down options on this home, giving buyers an opportunity to make homeownership a little more affordable.

💰 What does this mean for you?
✨ Use seller concessions to help cover eligible closing costs and potentially bring less money to the closing table.
📉 A rate buy-down could help lower your interest rate and monthly mortgage payment, depending on the loan program and terms.

If you’ve been thinking about buying but waiting for the right opportunity, this could be your chance! 🏡❤️

📲 Reach out for more details and let’s talk about how we can make this home work for you!

Jess Rogers | NM & CO Realtor
R1NM Farmington & R1 Colorado
(505)320-7384 (Cell)
(505)326-0110 (Office)
[email protected]

🍩🏡 Just like the perfect dessert, finding the right home should leave you feeling satisfied and happy. This National Des...
10/14/2026

🍩🏡 Just like the perfect dessert, finding the right home should leave you feeling satisfied and happy. This National Dessert Day, let's treat ourselves to sweet deals and sweeter homes. Who's ready to dessert and discuss your dream home? 🍰💫

Timing the market is never the only factor. Strategy and preparation matter just as much. Here’s what sellers should be ...
10/13/2026

Timing the market is never the only factor. Strategy and preparation matter just as much. Here’s what sellers should be thinking about right now:

📊 Market timing vs. opportunity: Waiting for lower rates may also mean more competition and shifting buyer behavior
👀 Buyer demand is still active: Well-priced homes continue to attract serious buyers, even in higher-rate environments
💰 Equity position matters: Many homeowners are sitting on usable equity that can help fund their next move
🏠 Pricing + presentation strategy: The right positioning can have more impact than timing alone

Reach out for expert guidance and a tailored selling strategy for your home and goals!

10/11/2026

A house that has been on the market since June is still showing June in its photos, and everyone can tell.

Buyers do that math instantly. Green grass and full trees on an October listing means one thing: this has been sitting. And the moment a buyer decides a house has been sitting, two things happen at once. The urgency goes away, and they start assuming something is wrong with it.

Neither one is necessarily true. But the photos said it first, and nobody argues with photos.

So if your listing has been out there a while, the fix is not another price reduction. Try this order instead.

Re-shoot the exterior this week, while there are still leaves worth photographing. Reorder the set so your best interior shot leads, not the front elevation. And change the primary photo, because that alone resets how the listing reads in a feed full of other listings.

A refresh costs a couple hundred dollars. A price reduction costs considerably more than that, and it confirms the exact story your photos were already telling.

If your listing has green grass in it right now, send me the address. I’ll tell you whether it needs photos or a longer conversation.

— If we haven’t met yet, I’m Jess Rogers, a real estate agent proudly serving Northwest NM and Southwest CO and surrounding suburbs!

Address

206 W. Main Street
Farmington, NM
87401

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