06/14/2026
The sellers who are winning right now are doing things the 2021 version of this market never required.
Here is what has actually changed.
Inventory is up about 20 percent compared to a year ago. Buyers have options. And buyers with options behave completely differently than buyers in a frenzy. They do not rush. They compare. They negotiate. They walk if something feels off.
This is not a bad market. It is just a different one. And it rewards sellers who prepare.
Here are 5 things I tell every seller I work with right now.
1. Pre-inspect before you list. A pre-listing inspection removes the unknowns before a buyer creates their own worst-case scenario. Buyers in a balanced market pick apart every detail. If you already know what is there and have addressed it, you control that conversation.
2. Price where you will actually sell. Not where you hope you will sell. An overpriced home in front of a buyer who has 12 other options is an invisible home. You do not negotiate from strength when you start too high. You just burn time and create doubt.
3. Offer a concession upfront. A rate buydown or a closing cost credit makes the monthly payment feel more manageable. Buyers who are nervous about carrying costs respond to this before they even ask for it.
4. Stage for the life a buyer wants, not the one you have. Buyers in a pickier market buy feelings before they buy facts. The house that feels like a fresh start beats the house that just has better square footage.
5. Be responsive. Fast replies to showings, offers, and counteroffers signal confidence. Sellers who drag their feet signal doubt. Buyers in this market will move to the next option if they feel friction.
This market rewards preparation and penalizes assumptions.
DM me and I will pull the real numbers on your home so you can go into this with the full picture.