Aric Keith- Realtor

09/27/2026

09/17/2026

Jared is a pretty insightful guy, and he's right about this.
https://www.facebook.com/share/v/19P3MA2exk/

09/10/2026

There is a tendency to associate the bad feelings or stress of a situation with the people who are actually trying to help you out of it.

09/06/2026

🏠 The Great Real Estate Marketing Confusion: What Sells Homes vs. What Builds Brands

When interviewing realtors or planning your marketing, you’ve probably heard pitches about glossy luxury magazines, blanket direct mailers, and high-end print spreads. It sounds amazing on a presentation deck… but does it actually sell the home?

Let’s look at where buyers actually find the home they purchase (according to NAR data):
🌐 52% – Internet & Real Property Portals (Zillow, Realtor.com, Redfin)
🤝 27% – Real Estate Agents (MLS matchmaking & network)
👥 9% – Friends, Relatives, or Neighbors
🪧 7% – Yard Signs & Open House Signs
🏗️ 5% – Home Builders & Other

Over 79% of all home sales come down to digital search and agent-to-agent networking!

So where do luxury magazines and direct mail fit in?
Print media and broad mailers have a less than 1% direct buyer conversion rate for active inventory. Active buyers aren't waiting for a monthly print edition; they are refreshing digital feeds in real time.

However, print and branding play a massive role in geographic farming and listing presentations. High-end marketing collateral is what helps an agent win the listing contract in the kitchen table interview by proving their luxury competence.

💡 The Takeaway for Sellers & Agents:
Don't confuse transactional marketing (stellar digital syndication, professional video, and agent networking to move this house) with brand building (long-term farming to win future business). Put your listing budget where the buyers are looking!

👇 What’s your take? Have you ever bought a home because of a print ad or mailer, or did you find it online? Let's discuss in the comments!

08/22/2026

Listing a property on the MLS is an incredibly powerful exposure tool. It vastly beats other things that you can try. Social media is great too, but most buyers still find properties through searching on one of the platforms such as Zillow or realtor.com that use the MLS as their source for the data. And think about this if a house sells substantially over list price in point of fact, that means that you had it underpriced. A house cannot sell for over actual market value, unless the buyer is all cash and doesn’t care about over spending. There are checks along the way that ensure that a buyer is not overpaying (the lenders appraisal chief among them). Manage your sellers expectations, manage the process to make sure that you don’t fumble a timeline or negotiation, and make sure that you’ve got the maximum exposure that you can. That’s really it.

08/20/2026

08/03/2026

https://www.realtor.com/realestateandhomes-detail/5547-Fernbrook-Ct-S_Salem_OR_97306_M25507-60052

For Sale: View 26 photos for 5547 Fernbrook Ct S, this 3 bed, 2 bath, 1107 sqft. single family home in Salem, OR listed at $400,000. MLS #259736987

07/31/2026

Why a Realtor Isn’t Just a “Salesperson” (And Why It Matters to You)

When most people hear the word "salesperson," they think of someone trying to convince them to buy a product—much like a traditional car dealership setup. Their primary goal is to close the deal on the inventory they have.

In real estate, there is a distinction that matters immensely.

A licensed Realtor isn’t here to "sell" you a home. A Realtor is an agent.

What’s the difference?

A salesperson works to sell a product.

An agent is legally and ethically bound to put your best interests above all else.

When you work with me, you aren't being sold a house. You are partnering with an expert in real estate contracts, negotiation, and local market strategy. My job isn't to convince you to buy a property—it's to protect your financial interests, navigate complex legal documentation, mitigate risk, and help you reach your ultimate goals on your terms.

Whether buying or selling, you deserve fiduciary representation—not a sales pitch. Let’s make your next real estate move a seamless, informed success.

07/27/2026

Hi Everyone! I'm looking for an experienced real-estate photographer that works in Salem for a listing that's ready to go. Thanks!