01/24/2026
2025 DEALER OF THE YEAR
The CRUMLEYS OF
SERENITY LOG HOMES
Serenity Log Homes in Florence, Alabama, owned by DeWayne, Sherry, and Ryan Crumley (pictured above, right to left), has been honored as the Honest Abe Log Homes Dealer of the Year for 2025. This is the second time Serenity has taken the prize, also being the top dealership for 2023.
Since becoming dealers in 2017, the Crumleys have been incredibly active. However, DeWayne's relationship with Honest Abe Log Homes goes back much further. He built his first Honest Abe log home in 1985, and then he and Sherry built another one in 1993.
In addition to his career in log homes, DeWayne is a successful realtor and the pastor of Friendship Baptist Church in Killen, Alabama. He is a highly successful real estate professional, having been recognized as the sales leader within the SAAR Board in North Alabama for the year 2023 and serving as broker at one of the leading EXIT offices in Alabama, leading one of the most reputable real estate groups in the Shoals area.
Always looking for opportunities, DeWayne, Sherry, and their son Ryan have recently developed a log staining, maintenance, and repair business. Ryan concentrates on this part of the business, while DeWayne focuses on new home sales and construction. Sherry works in the background, holding everything together and keeping DeWayne and Ryan on the right track. However, the Crumleys all work together to put the client first and understand their needs. That is where they came up with the slogan, “We Understand Your Dreams.”
Ryan explains that this new venture (repair and maintenance) works “hand in hand” with selling new homes. Ryan stated, “Keeping log homes looking good for many years lets prospective customers see how well they hold up—not only how well they hold up, but how good they look while doing it.” Since starting this side of the business, Serenity is getting calls from all over the Southeast. Not only is it leading to additional repair and maintenance work, but they are also receiving referrals for new home prospects.
Treating people fairly and upfront is paramount to the Crumleys’ philosophy of doing business. DeWayne explains, “When you are selling something that people want, you don’t have to be slick. Our role is to guide and advise customers to help them get what they want. We want them to enjoy the lifestyle that log home living can bring and make lifelong friends in the process.”
The Crumleys’ hard work, persistence, and “can-do” attitude will continue to serve them and their customers well.
Congratulations to Serenity Log Homes and the Crumleys on being Honest Abe’s Dealer of the Year for 2025!
