02/20/2026
It really did feel that way…
Two years ago, I helped my clients negotiate $300k under asking on the purchase of this home. 🥂
Fast forward to today…they were ready for their next chapter, but this 2026 market feels a bit daunting for sellers. In Cape Coral, where luxury waterfront homes are sitting for 90+ days, they were (understandably) a little nervous about how to pull this off.
The thing is, the temptation is always to list high and “see what happens,” but we looked at the data together and…
We aligned on a different strategy: Price to create curiosity and demand, rather than starting from a place of defense.
They trusted the plan, and it was the best move they could have made.
5 offers. 26 days. No price reductions. FULL ASK.
It wasn’t luck. It was intentional pricing, presentation that made an impression, and marketing that created real demand.
But the part I’m most proud of?
Helping them walk away with $179,000 in equity gained in just 24 months.
Same house. Same clients. Total win.
I’m so grateful for sellers who trust the process even when the market feels uncertain. To my amazing clients, this was such a beautiful full circle victory. Congratulations Jeremy and Samantha!! 🤍
If you’ve been watching the market and wondering what your next move should be, let’s grab coffee and talk strategy. ☕️
