04/28/2026
Details of Remax / Real Acquisition
1. What was announced?
● Real and RE/MAX Holdings announced that they have entered into a definitive agreement under
which Real will acquire RE/MAX Holdings to create a leading technology-enabled global real estate platform.
● The acquisition brings together two complementary business models, uniting Real’s AI-powered,
high-growth brokerage platform, proprietary software and vibrant agent community with REMAX’s
iconic real estate brand and expansive global franchise network with more than 145,000 agents
and a presence in more than 120 countries and territories.
● The combined company will deliver a differentiated end-to-end home buying and home selling
experience for the combined company’s nearly 8,500 franchisees and 180,000+ agents, more
than 100,000 of whom are based in the U.S. and Canada.
● The transaction values each RE/MAX Holdings share at $13.80 and has an enterprise value for
RE/MAX of $880 million.
2. Who is REMAX?
● REMAX was founded in 1973 with an innovative, entrepreneurial culture grounded in a
differentiated economic structure affording its franchisees and their agents the flexibility to
operate their businesses with great independence.
● Since then, REMAX has grown to become one of the world's leading franchisors in the real estate
industry -- franchising real estate brokerages globally under the REMAX® brand (recognized as the #1 most trusted name in real estate and mortgage brokerages under the Motto® Mortgage
brand, the first and only national mortgage brokerage franchise brand in the U.S.
● The Company also provides ancillary products and services to its franchise networks, including
training/education, marketing services, technology platforms and mortgage loan processing
services to its Motto network and other third parties through its wemlo® brand.
● REMAX has more than 145,000 agents in nearly 8,500 offices and a presence in more than 120
countries and territories.
● Since 2020 alone, REMAX agents have been a part of over 10 million transactions.
3. Why is Real acquiring REMAX?
● This acquisition is an important step on our journey to build a technology platform that empowers
real estate professionals and improves the consumer experience.
● Real was built on a simple conviction that technology can fundamentally change the economics of
real estate for agents, for franchisees and for consumers.
● REMAX was built on a different but equally powerful conviction that a trusted brand and an
entrepreneurial franchise model can deliver superior results for agents and clients around the
world.
● Together with REMAX, we will create a more innovative, more productive and more connected
real estate ecosystem that we believe will generate substantial long-term value for agents,
franchisees, consumers and shareholders.
● Uniting our two platforms delivers something meaningfully differentiated against anything else in
the market, with significant upside potential.
4. What will the combined company be named? What happens to the companies’ brands?
● Upon closing, the combined company will be named Real REMAX Group.
REMAX is the #1 name in real estate, according to the MMR Strategy Group study of unaided brand
awareness. REMAX agents have been voted the #1 most trusted real estate agents in the U.S. and
Canada year after year as confirmed by the 2025 BrandSpark® Most Trusted Awards, a consumer-voted
awards program that considers the responses of thousands of individuals.
● REMAX and Motto Mortgage will continue to operate under their current brands.
● Real Broker LLC will continue to operate as an owned brokerage under the Real brand.
5. Where will the combined company be headquartered?
● Real REMAX Group will be headquartered in Miami, with significant operations remaining in the
Denver area.
6. Who will lead the combined company?
● Real Chief Executive Officer Tamir Poleg will serve as Chairman and Chief Executive Officer of
the new Real REMAX Group.
● Real’s Chief Operating Officer, Jenna Rozenblat, will serve as Chief Integration Officer in connection with the transaction.
● Additional leadership positions within the Real REMAX Group are expected to leverage the combined strengths of both organizations.
● The combined company’s 10-member board will include 3 members from the RE/MAX Holdings
board.
7. What does this transaction mean for agents / brokers? How will the transaction benefit agents/ brokers?
● First, and most importantly, Real is not changing.
Real will continue to operate as its own brokerage and remain focused on our agent-first, technology-driven model.
REMAX and Motto Mortgage will continue to operate under their current brands.
The Real culture that you have helped build and that makes us unique ‘Work Hard. Be Kind.’ will also remain at the heart of everything we do.
● We are strengthening the engine that powers both models.
Bringing Real and REMAX together allows us to build something we could not build as quickly on our own – an organization with greater scale, stronger capabilities and more investment in the areas that matter most to you.
● We are combining our modern real estate technology platform with one of the world’s leading real estate brands.
As a combined company, our agents will have access to Real’s technology platform of the future, where agents can run their entire business from their mobile phones, and REMAX’s 50+ year, global brand recognition.
This means a more powerful brand presence and marketing reach, continued investment in AI-powered technology and tools and the ability to enhance the consumer experience and expand ancillary services around the transaction.
● We are connecting two of the most productive agent networks in the world. This worldwide super-network builds the ultimate referral network for agent-to-agent referrals.
It also creates a premier mastermind group with access to the best strategies and tactics from some of the most successful agents in the world.
● The transaction is expected to close in the second half of 2026 and, until that time, Real and REMAX will continue to operate separately and independently.
8. Will there be changes to commission structure? Will our splits change?
● We are proud that Real offers the best commission splits, no monthly fees, and low caps, and this merger is built on Real economics, not RM.
● We do not anticipate changes to commission structure or splits as a result of the transaction.
9. How will Real agents work with REMAX franchisees post-close?
● With this transaction, we are connecting two of the most productive agent networks in the world. This worldwide super-network builds the ultimate referral network for agent-to-agent
referrals.
It also creates a premier mastermind group with access to the best strategies and tactics from some of the most successful agents in the world.
● That said, this announcement is only the first step in the process of bringing our companies together and details are still to be worked out.
● Over the coming weeks, we will be forming an integration planning team, which will be led by
Real’s Chief Operating Officer, Jenna Rozenblat, who will serve as Chief Integration Officer in connection with the transaction.
● As these plans and specifics on connecting Real and REMAX franchisee agents come together, we will keep you informed.
10. Will reZen change? Will we use REMAX tech?
● ReZen is the reason that this deal could happen and will continue as our home base for Real.
● Now, we get to offer ReZen to the entire Real/REMAX family. We are merging REMAX into our tech, not the other way around.
11. Will Real adopt a franchise strategy for its brokerage business?
● No, Real and REMAX will operate as two distinct brands and operating models on one platform – Real REMAX Group.
12. Can I go work for REMAX now? Will REMAX agents be joining Real? How about when the transaction closes?
● At Real, we value every agent and believe everyone has the potential for success.
● Real REMAX Group will offer agents an enhanced value proposition with meaningful benefits and
opportunities to utilize reZEN, Real’s integrated technology platform, providing agents with greater productivity through streamlined transaction management, AI automation and integrated financial services, including Real Wallet.
● At close of the transaction, Real and REMAX will be one company – Real REMAX Group.
13. What should I tell clients who ask about this?
● You can tell them that you are continuing to support them as usual.
● On a day-to-day basis, nothing is changing for clients.
● Over time, after the transaction closes, the combined platform, including Real’s innovative AI tools, is expected to deliver a more efficient home buying and selling experience, with faster
response times, improved transparency and more consistent ex*****on across the transaction lifecycle, while expanding consumer access to integrated services, including mortgage and title.
14. Who should I reach out to if I have additional questions?
● Please speak with your normal company contact if you have any questions.
- Real FAQ Sheet
