02/28/2026
If you’re a real estate agent, remember to take the time out to support your clients emotionally, not just transactionally.
Some of my clients had several VERY overwhelming situations hit all at once this morning. Some real estate-related, and some not. So after our showing, I didn’t just go home. I sat down with them, in the comforts of their home, and we spent 2 hours talking through everything, crunching the numbers, going through all our options, and figuring out solutions together.
Shortly after I left, my client messaged me. She was struggling. Not just with her real estate situation, but emotionally, too. I was driving when I got her message, so instead of continuing on to where I was going, I pulled over. I spent 20 minutes talking with her. Encouraging her, building her up, and doing my best to show her that the way she’s seeing and feeling about herself and her efforts right now is not the way everyone around her is seeing it. Because when something goes wrong with a real estate transaction, it doesn’t just make people feel insecure about their housing and finances. It often makes them feel insecure about much more deep and meaningful things. It makes them feel insecure about their own abilities and value. About what they’re providing for their children. This client didn’t just need me to reassure her about real estate—she needed me to reassure her about herself. That she’s doing enough, that she’s taking care of her family, and that everyone is going to be okay.
When I tell people I went from a career in social work to a career in real estate, people often comment on what a different career path that is. But the truth is, it’s really not. When I was a social worker, I helped people to achieve security, safety, comfort, stability, and happiness for their family. When we help people buy and sell homes, we’re doing the EXACT same thing. Because a home isn’t just a house. It’s not like selling someone furniture. It doesn’t just impact their finances. It changes their lives. It helps people achieve the vision of the life that they’ve always wanted for themselves and for their families. To feel that comfort, security, safety, and happiness. To achieve that sense of fulfillment a person gets when they feel like they’re doing *enough*. To accomplish that, you have to support your clients through their emotional journeys too—not just through their financial ones.
Our clients aren’t numbers on a spreadsheet. They’re not sales prices, commission percentages, or a take-home number after referral fees and brokerage splits. They’re real people, with real lives, and real struggles. They’re parents, trying to provide the best lives for their children. They’re families seeking security. And how we support them emotionally as agents matters every bit as much as how we support them transactionally. Sometimes it matters even more. ❤️
