09/01/2026
Yes, I do think AI will take over brokerage.
Well... kind of.
I think the same is true for insurance, accounting, banking, law, and financial advising. Essentially any "transaction work" that's low risk, low reward. The smaller stuff. People will take the cheap, quick fix as long as the risk and the cost stay low.
- Leasing a 3,000 SF warehouse.
- Buying auto or home insurance.
- A basic tax return for a W2 employee.
What I'm not talking about is the high risk, big dollar work. That still needs the human element.
- Brokering and lending on a $4,000,000 warehouse acquisition.
- Accounting and insurance for a business with 100 employees.
- Financial advising for a client worth $50,000,000.
It's like taking blood pressure vs. heart surgery. Let the robot take my blood pressure. I don't care. Just get it done fast so I can leave the doctor's office.
But heart surgery? The surgeon can use whatever AI or machines they want. I just want to know a human is pulling the strings and calling the shots at the end of the day.
This is a relationship business, and nothing replaces the human element. There's always the fear that AI misses something. A glitch in the system. The unknown unknowns.