Jennifer Sjoblom - Baird & Warner Frankfort - Designated Managing Broker

05/29/2026

The Truth About Affordability Today

Yes, rates have been volatile, and global instability is keeping them from settling down anytime soon. There’s no sugar coating that. But the full picture of affordability is more nuanced than the headlines suggest.

Want to run the real numbers for your situation? Let's talk. Reach out and let's set up a quick, no-pressure conversation.

Looking to Buy or Sell? Contact me to get Moving!

Let's be real with each other for a second about affordability.

05/28/2026

Newly Built Home Prices Hit a 5-Year Low

Builder incentives and lower new home prices are working to your advantage in a way they haven't in years. Want to see what's available in your area and what kind of deal a builder may be willing to make? Let's connect.

Looking to Buy or Sell? Contact me to get Moving!

If you’ve always assumed a newly built home is just not in your budget, you should know the math just got a little friendlier.

05/28/2026

Life changes. Priorities shift. Families grow. Kids move out. Careers evolve. And eventually, the house you’re in may stop fitting the life you’re living.

If that’s been weighing on you lately, let’s talk through what your options could realistically look like today, no matter where rates or prices are.

Life can’t always wait for perfect market conditions. Maybe you don’t have to either.

You may be telling yourself you’re going to wait to move – maybe you’re hoping mortgage rates will come down, prices will fall, or the market will feel a little easier.

05/27/2026

Price Cuts Get Bigger the Longer a House Sits Without Offers

Pricing your house high just to “see what happens” can cost you. Buyers today are quick to ignore overpriced homes. And the longer a house sits without any offers, the less it usually sells for. Want to know the right list price for your house to avoid this headache? Let’s chat.

Looking to Buy or Sell? Contact me to get Moving!

05/27/2026

Yes, rates have been volatile, and global instability is keeping them from settling down anytime soon. There’s no sugar coating that. But the full picture of affordability is more nuanced than the headlines suggest.

Want to run the real numbers for your situation? Let's talk. Reach out and let's set up a quick, no-pressure conversation.

Let's be real with each other for a second about affordability.

05/26/2026

You've probably heard that mortgage debt in America just hit an all-time high. And that's true.
But here's what the headline leaves out.

Equity is also near an all-time high. And at $34.1 trillion, it's more than double the $14.4 trillion in debt.

That's a good thing. It means most homeowners own far more than they owe. So, they have a real financial cushion right now.

That’s something homeowners didn’t have during the crash of 2008. Back then, people owed more than their homes were worth. Today, it’s just the opposite.

Homeowners are in a much better position, and the housing market is on stronger footing than the headlines suggest.

Looking to Buy or Sell? Contact me to get Moving!

05/25/2026

What Most Veterans Don't Know About Their VA Home Loan Benefit

VA home loans can put homeownership within reach, and a trusted lender can help make sure you understand the details before you move forward. If you’re active duty, you’ve served, or know someone who has, connect with a trusted lender who can walk you through whether you’d qualify and what the VA benefit offers. You may be able to buy a home sooner than you thought.

Looking to Buy or Sell? Contact me to get Moving!

Nearly half of Veterans (49%) feel homeownership is currently out of reach, according to a recent survey from NewDay USA.

05/25/2026

VA home loans can put homeownership within reach, and a trusted lender can help make sure you understand the details before you move forward. If you’re active duty, you’ve served, or know someone who has, connect with a trusted lender who can walk you through whether you’d qualify and what the VA benefit offers. You may be able to buy a home sooner than you thought.

Nearly half of Veterans (49%) feel homeownership is currently out of reach, according to a recent survey from NewDay USA.

05/22/2026

Now might be a smart time to look at newly built homes.

Builders are motivated to keep their inventory moving, so they’re offering incentives like mortgage rate buydowns and closing cost help to draw in buyers.

It also means they may be more flexible on price. In fact, the median price for newly built homes just hit a five-year low for this exact reason.

Builder perks and lower prices? That’s a combo worth paying attention to.

DM me to talk through what’s available in our area and which builders are offering the best incentives today.

Looking to Buy or Sell? Contact me to get Moving!