08/24/2026
65 people. One reel. 10 minutes to make it.
McClaine wasn’t even trying that day. She was fresh postpartum, hadn’t posted in about a week, and a client of hers texted her and told her she needed to be posting so she could get more business. So she filmed something on her phone, sent it to him first to check, and he said yeah, that’s perfect, post it.
That reel took off and 65 people downloaded her guide. 65 emails and 65 phone numbers in her pipeline, while she was home with a newborn on her hip.
Now let me tell you where she started. McClaine moved to Hampstead, North Carolina and had never once been there in her life. Didn’t know a single person. She got licensed in May 2023, started her Instagram that same day with zero followers, and her team told her she still had to be making her calls and doing all the traditional stuff. She told them no. She said that’s not authentic to me, and if this business doesn’t feel good I’m not going to stay in it.
She has 4,600 followers now. She was closing business at 1,200. Her second full year in real estate she did $8 million in volume and she has never had a nanny, never had help, Hagen goes to every showing with her.
Her words on my podcast, not mine.. “I’m basically a stay at home mom, but I’m working full time. Those two sentences shouldn’t be able to go together, but they can because of Instagram.”
That’s what Socially Sold builds. Nobody hands you a template and tells you to post it. You learn how to build a brand your city recognizes, how to set up the funnels behind it, and how to keep leads coming in on the weeks you don’t post at all. McClaine says her life is her lead source, and she’s right.
Most of our students cover the whole investment with one closing from an Instagram lead. So how many commission checks are you going to let walk past you while you think about it?
Comment SOCIALLYSOLD and I’ll send you the link! DOORS CLOSE TONIGHT!! See you inside.