Tony King

Tony King Today, as Vice President of U.S. Growth at eXp Realty, Tony provides strategic growth leadership across California, Florida, and Texas.

Vice President of Growth at eXp Realty | Helping Agents, Teams & Brokerages Scale with a Proven Model | Real Estate Growth Strategist | 10K+ Agents Led | Purple Heart Marine Tony King is a nationally recognized real estate executive whose leadership has shaped the careers of more than 10,000 agents and 500+ top-performing real estate teams. Formerly the Vice President and Texas State Broker at Redfin and the Designated Broker for eXp Realty Texas, Tony has played a pivotal role in transforming broker operations and agent performance across the country. Throughout his career, Tony has personally closed hundreds of transactions and overseen more than 100,000 deals—totaling over $42 billion in sales volume and generating more than $800 million in commissions for agents and teams under his supervision. Under his direction, these states have experienced record-breaking expansion, adding over 10,000 agents, teams, and brokerages to the eXp platform since 2023. He also leads efforts to streamline state-level operations to drive market pe*******on and operational efficiency nationwide. A respected voice in the industry, Tony serves on the Board of Directors for MetroTex, the 3rd-largest Realtor association in the U.S., and hosts a popular weekly podcast focused on helping real estate professionals scale their businesses. Outside of work, he is a devoted husband and father of three daughters, committed to leading with integrity, balance, and purpose.

09/26/2026

JC Gonzalez wasn't looking for a different brokerage. He was trying to figure out what came next.

He'd built Cloud Gate Realty to 50 agents in two years, created a culture where people genuinely helped one another and built a business he was proud of.

But eventually, he hit a ceiling.

Then he found himself surrounded by leaders who operated the same way he did: open books, willing to help and committed to seeing other people grow.

That's when it clicked. By leveraging the eXp platform, JC isn't walking away from what he built. He's giving it more room to grow.

More leaders to learn from. More opportunities for his agents. And a future where growth doesn't have to depend on one person having all the answers.

Please join us in welcoming JC and the Apex Team to eXp!

Comment APEX to watch the full interview with JC and Tony King!

One of the things I value most about our masterminds at eXp is what happens after an agent shares an idea.We don’t just ...
09/25/2026

One of the things I value most about our masterminds at eXp is what happens after an agent shares an idea.

We don’t just write it down and promise to circle back.

I’ve watched agents bring opportunities and challenges into the room and see people start working on them before the conversation is even over.

A need for an agent tool? Leo is out in the hallway making the deal.

A better way to communicate our value? Our marketing team is already talking through the campaign and executing it.

That’s the value of putting agents, leadership, and the people who can actually get things done in the same room. Feedback gets closer to the decision-makers, good ideas move faster, and our agents get to help shape what we build next.

Does your brokerage value your ideas and feedback? More importantly, what happens when you share it?

It’s easy to look at everything that feels missing and tell yourself that once you have more time, more resources, or mo...
09/24/2026

It’s easy to look at everything that feels missing and tell yourself that once you have more time, more resources, or more support...THEN you’ll make your move.

Here's what I've seen from working with thousands of agents, team leaders and broker owners:
Growth rarely waits for every condition to line up perfectly.

Those who keep moving forward learn to work with what they have, get sharper at what they already do well, and raise the standard for what they expect from themselves and the business they’re building.

Your circumstances don’t have to improve before you do.

But as you raise your standard, it’s worth asking whether the people, systems and platform around you are capable of rising with you.

What does the next level of your business require, and are you building in an environment that can support it?

The quality of your business is usually tied to the quality of the questions you’re willing to ask.Ask better questions ...
09/23/2026

The quality of your business is usually tied to the quality of the questions you’re willing to ask.

Ask better questions about your team and you start attracting people who want to be part of something bigger than a transaction.

Ask better questions about your leadership and you begin building the kind of culture that keeps them there.

You don’t grow by working harder at the same problems. You grow when you start questioning the way you’ve always approached them.

And sometimes, that means asking a bigger question:

Is the platform I’m building on helping me get where I want to go next?

Did you choose your business model intentionally, or did you just end up with it?Most agents chose their brokerage based...
09/22/2026

Did you choose your business model intentionally, or did you just end up with it?

Most agents chose their brokerage based on what they needed at that particular stage of their career. The problem is, businesses evolve a lot faster than most people reevaluate the model they’re building them on.

What you need from a brokerage changes as your business grows. Early on, the priority might be training, support and learning how to produce. Get some success under your belt and suddenly you’re thinking about building a team, creating leverage, developing leaders and finding ways to grow that don’t require you to personally close another 40 transactions.

At some point, it’s worth asking: If you were choosing your brokerage today, based on the business you’re building now, would you make the same choice?

Before you start looking for another solution, make sure you’re solving the right problem. You may think you need more l...
09/22/2026

Before you start looking for another solution, make sure you’re solving the right problem.

You may think you need more leads when the real issue is conversion.

You may think you need more agents when you actually need better systems, support and development.

You may think you need to work harder when what you really need is leverage.

Sometimes the problem is that the environment you’re building in is no longer equipped for where you’re trying to go.

I talk with agents, team leaders and brokerage owners every day about where they’re trying to take their business and what’s standing in the way. Sometimes eXp is part of that solution, and sometimes the first step is simply identifying the right problem.

If you’re ready to take a closer look at yours, head to the link in the comments below to book a complimentary call.

09/18/2026

If you’re a good agent who feels like the ceiling in your current brokerage is lower than your ambition, the problem usually isn’t your ideas... it’s the room you’re in and being aligned with people who are actually ready to help you scale.

At eXp, the room is full of leaders, top producers and entrepreneurs who will actually open the playbook, challenge how you’re thinking, and help you turn conversations into real moves. That kind of access is the difference between staying busy and actually building something.

I get to watch agents grow inside this every single day, and the ones who reach out are almost always surprised by how much is available to them once they’re in.

If you want to see what this room looks like from the inside, send me a message. Let’s talk about where you’re trying to go and I’ll help you build a real roadmap.

This upcoming Monday, I’m joining the GAP Mastermind to talk Magnetic Agent Attraction and break down how I think about...
09/17/2026

This upcoming Monday, I’m joining the GAP Mastermind to talk Magnetic Agent Attraction and break down how I think about creating relationships, building an organization and making attraction a natural extension of the business you’re already building.

If agent attraction is part of your next level, come join the conversation.

Monday, September 21 | 12 PM ET

DM me “GAP” and I’ll send you the details.

You cannot lead people you have never taken the time to understand. It is easy to assume everyone wants the same thing y...
09/15/2026

You cannot lead people you have never taken the time to understand. It is easy to assume everyone wants the same thing you want, more leads, more deals, a bigger business, and to build your whole approach around that one version of success.

The reality is that some of your people are hungry for more opportunities to produce while others measure a good year by whether they made it home for dinner every night, and both of those goals deserve a leader who actually knows the difference.

Learn what each person is really after, and you will lead them somewhere they actually want to go

09/14/2026

There are rooms that validate what you already know... and then there are rooms that expand what you believe is possible.

That’s what I love about these Masterminds, because when you put high-level agents, team leaders, and business owners in the same room, growth and innovation start happening in real time. Ideas get challenged, strategies get shared, problems get solved, and new opportunities and collaborations begin.

Over the last year, I’ve helped a lot of agents and leaders launch at eXp with one of their goals being simple: get me in that room.

This week, I got to look around and see many of them sitting in it, no longer just learning from the room but contributing to it.

If the rooms you’re in aren’t expanding your thinking, challenging your strategy or connecting you with people operating at the level you want to reach, it might be time for a different room. See the link in the comments below to set up a time to chat.

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