10/08/2024
How are you facing the future?
Future Shock kicks in when the world changes faster than we’re ready for. We react instead of respond and often shut down in the face of too much of the new.
When the real estate world changes (and it always will) we have four choices. And only one of them will benefit you.
DENY: We can pretend that the world isn’t changing, that nothing is different and angrily push back on any evidence to the contrary. We see the change as a personal affront, and insist that it doesn’t matter.
GIVE UP: We can embrace a belief that we are powerless and simply stop trying.
CONTROL: While some understate their power, others overstate it. We can attempt to institute draconian measures, shortcut existing systems and demand that things go back to the way they were. You can hold back the tide for a little while, but it always finds a way. It’s hard to make the tide against the law.
RESPOND BY CHANGING: This path is the resilient one, the one that not only makes it more likely we’ll achieve something but also engages us in productive work. Responders see and acknowledge the situation, then use their resources to make an impact. It never works out exactly the way we hope, but it always works out better than any of the other paths.
This is one of Seth Godin thoughts that I tweaked a little.