Liza Florida and The Myriad Group

Liza Florida and The Myriad Group Real Estate Myrna A. Myrna is also skilled at creating innovative marketing strategies through branding, research and education that generate consistent growth.

Florida is a real estate leader with 24 years as top producer for Keller Williams and Century 21 Offices in Los Angeles and Orange County and twenty years prior experience as Senior Accountant for a major international engineering consulting firm. Myrna is adept at building and training cohesive sales teams that excel at client development, profiling, customer service and negotiation skills. Myrna

's expertise and specialized knowledge in Real Estate Owned (REO) and short sale transactions stems from her experience in Southern California real estate market from 1991 to 1997. Fluent in Tagalog and active in the Filipino Community and non-profit organizations, her passion to educate and provide excellent service in real estate is displayed through her team, The Myriad Group.

Discover the charm of this lovely single-level corner lot home with a touch of Spanish elegance in Long Beach. The arche...
05/06/2023

Discover the charm of this lovely single-level corner lot home with a touch of Spanish elegance in Long Beach. The arched doorways & decorative Spanish tile inlay, coupled with fresh interior and exterior paint, new baseboards light fixtures & door hardware, bring the perfect balance of modern style and elegance. Close to El Dorado Park and Emerson Parkside Academy.

2602 Ladoga Avenue
Long Beach, CA 90815

Open House
Sunday 05 | 07
2pm to 4pm

DM for details

DRE # 01238208

Please check out my interview with Bill Reiman of The Real Build. I go over Q4 update on the residential real estate mar...
10/15/2021

Please check out my interview with Bill Reiman of The Real Build. I go over Q4 update on the residential real estate market. We discuss everything from the debt ceiling, hyper inflation, construction and employment, all having an effect on what to pay attention to in the 4th quarter of 2021 and my thoughts on where the market is going for 2022.

Please join me today, Monday October 4th 5pm PST | 8pm EST as I go live on YouTube with Mark Ledlow to discuss the 4th Q...
10/04/2021

Please join me today, Monday October 4th 5pm PST | 8pm EST as I go live on YouTube with Mark Ledlow to discuss the 4th Quarter Real Estate update. We will discuss the recent that expired on September 30th

Bring your questions!

Tune in on YouTube on Liza Florida channel

10/01/2021

Hi Everyone…just want to provide you a portion of my IGTV video clip I posted this morning. Please be advised that eviction moratorium has ended as of August 2021 and as of September 30th the mortgage moratorium will end.

If you were under any of the mortgage forbearance programs with your lender, please call in so you understand what your next steps are.

I have been watching the market all year and teaching about this on podcasts. I am here as a resource if you have any questions as a distressed homeowner or if you have any real estate questions.

As of the last week there are currently over 450 homeowners in Orange County, California that have a recorder NOD (Notice of Default) that means in less than 90 days these homeowners have to take action or they will be facing foreclosure.

I will continue to provide you updates and let you know where the market is heading as I continue to gather more information to let you know where the market is headed.

Distressed Property 101If you are in a distressed property situation and would like to keep you home. Here are just a fe...
06/30/2021

Distressed Property 101

If you are in a distressed property situation and would like to keep you home. Here are just a few quick tips at your first options to help you navigate through your circumstance.

If your situation and or circumstance is unique, it would be best to reach out to a specialist.

Feel free to DM me with any questions.

Real Estate Market Update 2021 2nd Quarter I have had an amazing career in real estate and have seen multiple market cyc...
06/29/2021

Real Estate Market Update 2021 2nd Quarter

I have had an amazing career in real estate and have seen multiple market cycles.

We are in one of the hottest real estate cycles in American real estate history with prices skyrocketing however my expertise is in specialized assets (Short Sales, Pre-Foreclosure and Foreclosure properties.)

So as I continue to watch what happens all across the board, I’m here to continue to help educate and share.

Here are just few current updates:

✔️ Rental prices are up due to homeowners off-loading their properties, making the rental market super competitive as sellers wait for the market to soften
✔️ More existing homes were sold in 2020 than in any other year since 2006 (right before mortgage meltdown)
✔️ Federal Reserve buys $40 billion in mortgage bonds every month
✔️ Market Trends in May | June 2021 is pointing a shift implying we may have passed the peak of the hot housing market
✔️ Realtor.com shared that time on market slowed for the first time in 4 months
✔️ NAR’s Affordability Index states that affordability has fell in April as opposed to March as median income fell by 1% while monthly mortgage increased by 16.1%
✔️ Millennials are the fastest growing segment of homebuyers

There is way more data I look into than what I can share in a post, however education is most important.

All together due to the high housing demand, the residential real estate market will remain strong. Even with the moratorium scheduled to end in September 2021 Fannie Mae has stated that due to improvement in labor market, high levels of home equity will help limit distressed sales in 2021.

If you are in a distressed property situation, it is important to consult with a specialist. Please DM me with any questions.

We are beginning to see Short Sale properties come onto the market. Statistics are showing an increasing number of defau...
06/03/2021

We are beginning to see Short Sale properties come onto the market. Statistics are showing an increasing number of defaults due to the unforeseen circumstances of the pandemic.

Distressed properties are those available for sale because of a financial hardship on the part of the current owner. They are generally referrer to or known as a Short Sale.

A Short Sale Occurs

📌 A homeowner sells their home
📌 The proceeds of the sale are
not sufficient to pay off the
mortgage liens;
📌 The seller does not have the
funds to bring to close. A
successful short sale
transaction includes ALL
lien holders accepting less
than what is owed to them

We are in times where we must watch the market closely not only on a local but national level to fully understand the direction in which the market is moving in.

To learn more about short sales or it’s process, feel free to comment below or DM me.

Sale

In today's seller's market, home staging has played a key role in getting many homes sold quickly. If you're thinking of...
05/11/2021

In today's seller's market, home staging has played a key role in getting many homes sold quickly. If you're thinking of selling your home, you don't have to hire a staging company, but the smallest things can make the biggest difference.

Here are just a few quick tips...

✨Stage Where It Counts
✨Depersonalize The Space
✨Get Rid of Clutter
✨Keep The Home Clean
✨Think Light, Bright and Airy
✨Showcase Best Features

According to the National Association of Realtors Staging Stats report, 49% of buyers’ agents believe that home staging has an effect on how a buyer views the home, with 77% saying that it makes it easier for buyers to visualize the property as their own.

The most important thing to bear in mind is to allow the buyer to be able to envision the home as their own. When they experience the home through all five senses, you create an atmosphere for them to truly dream of all possibilities.

Transformation Tuesday It’s always amazing to see the transformation of house to home from all of our past clients as th...
05/04/2021

Transformation Tuesday

It’s always amazing to see the transformation of house to home from all of our past clients as their pour all their love into customizing their homes to fit their style and needs.

The events of the last year has brought us to some extraordinary times in the real estate industry. Many people buying their first homes with the lowest interest rates in history, others selling to upgrade and the remaining making renovations to suit their new environments as they work from home.

Regardless though a home is where many memories are made. It’s a place for you to raise your kids and gather with family and friends. We have been blessed beyond measure to witness these life changing events for our clients. Thank you to all our past and present clients for entrusting us in Guiding You Home 🏠 🔑👨‍👩‍👦‍👦

04/20/2021

The best part of my career in real estate is handing over the keys at the close of escrow. There’s isn’t a greater feeling than helping a family go through the journey of buying their dream home then walking them through it for the first time as the new owners 💕

Although the journey of each client may be different, the moments when you hand over the keys and see the look on their faces is truly a magical experience ✨

My life and career is much more enriched and fulfilling because we’ve made a difference in the life of another family 🏠🔑👨‍👩‍👧

04/07/2021

The mortgage moratorium 2021 and what you need to know. I sat down with Bill Reiman of The Real Build podcast and shared my views on the current real estate market as we close our first quarter of 2021. We spoke about the current market in residential resale and new home build and touches on the government changes that may affect the industry.

Please see comments for link to Apple podcast or full YouTube interview

Address

136 Soco Drive
Fullerton, CA
92832

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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