Dave Ferro, Broker, Watson Realty Corp

10/11/2026

Look at the updated Alachua Highlands Market Watch Report.

With real estate being local, it's important to work with a local expert that understands the changing market.

10/10/2026

How to Compare Homes With Different Strengths and Tradeoffs
Sometimes the hardest choice isn't between a home you love and one you don't. It's between two homes that both work, just in completely different ways.
One may have the location you wanted but less storage. Another might have an extra bedroom but need more updating. You may prefer the yard at one property...

Two homes can be appealing for very different reasons. Compare their strengths, compromises, and long-term fit before deciding which works better.

10/10/2026

Homecoming, and the tent is up. 🐊

Watson Realty Corp. is on the Gator Walk today, the only full-service real estate brokerage out there. Come by on your way into the Swamp for cold water, a koozie and one of those little blue jar openers with the W.

Our agents from Gainesville, Tioga and Ocala are working it, and they'd love to say hello.

See who's at the tent: https://watsonrealtycorpgameday.com/

Go Gators!

10/09/2026

Getting Your Home Ready for an Autumn Listing
Getting a home ready to sell in autumn isn't about filling the porch with pumpkins or making every room look seasonal. The more useful preparation happens in the background.
Days may be getting shorter. Leaves and debris show up faster outside. Heating and cooling needs can change from one week to the...

An autumn listing comes with its own practical details. Prepare your home for changing light, cooler weather, and the way buyers experience it.

10/08/2026

Easy Ways to Make Darker Rooms Feel Brighter
Some rooms seem darker no matter how many times you turn on the lights. Maybe the windows face the wrong direction for strong daylight. A covered porch, nearby trees, or another part of the house may block some of the sun.
You can't always change where the natural light comes from, but you can make...

Dark rooms don't always need a major renovation. Try practical lighting, color, and layout changes that can help your home feel brighter.

10/07/2026

Three offices. Three clean sweeps. 🏆

In September, the same agent won both Lister of the Month and Salesperson of the Month in each of my offices:

Jonathan Colon, Gainesville
Kristi Crane, Tioga
Laurie Glover, Ocala

And our teams of the month:
The Ch*****ne Team, Ocala, who took both team awards
Team JL, Allison Ables Janes and Jason Leverette, Tioga

Listing a home and selling one take different skills. Leading your office in both, in the same month, takes a system and a lot of hours.

Congratulations to all of them, and thank you to every customer who trusted us.

David Ferro, Broker
Watson Realty Corp., REALTORS®
(352) 222-5924

10/06/2026

Last call: business planning is tomorrow.

Donna Overman, a two-time Watson Realty Corp. Broker of the Year, leads business planning at 10 a.m. Wednesday, October 7, at 4516 NW 23rd Avenue in Gainesville.

Open to any licensed Florida agent, whatever your brokerage. Plan next year now, or guess at it in February.

To RSVP, call or text me at (352) 222-5924.

David Ferro, Broker
Watson Realty Corp., REALTORS®
License BK3381091

10/05/2026

Discover 5 family-friendly Halloween events in Central Florida & Southeast Georgia—from haunted houses to pumpkin patches. Plan your fall fun today!

10/03/2026

Making Sense of Seasonal Changes in the Housing Market
Real estate activity tends to shift throughout the year, but that doesn't mean there's one season when everyone should buy. More homes may come on the market during certain months, while other times of year bring fewer listings and different levels of buyer competition.
Those changes are worth noticing....

Housing markets don't behave the same way all year. Learn what seasonal changes can mean for buyers without letting the calendar drive your decision.