Jasmine Jones, Realtor - North Texas Real Estate

09/20/2026

Cheers to 20 years! 🥂🎉
Congratulations to Laura Anderson and the entire Women’s Wellness & Aesthetics team on such an incredible milestone!

Laura was truly ahead of her time, becoming a Nurse Practitioner 30 years ago when the role was far less common, and later having the vision to build a practice focused on women’s wellness, health, and aesthetics right here in Gainesville.

I also really admire that she chose to invest in Gainesville, take a chance on our community, and build something here that has now served women for two decades. That kind of vision, commitment, and belief in a community means something.

I was so glad to celebrate with Laura and her team last week. Twenty years in business is something to be incredibly proud of, and it reflects the care, dedication, and relationships they have built with so many women throughout Gainesville and North Texas.

Congratulations, Laura, and to your wonderful team, on 20 years of serving our community. Here’s to many more! 🥂🤍

Jasmine Jones, REALTOR®
The Real Estate Shoppe
940-727-9634
https://linktr.ee/jasminejonestxrealtor

09/18/2026

What a wonderful addition to our community. 🤍

I attended today’s ribbon cutting for the Morton Museum of Cooke County’s new Outdoor Plaza, and I love the vision behind this space. It was created not only to share pieces of our local history, but also to give individuals and families another place to simply gather, bring lunch, spend a little time together, and enjoy being in our downtown.

I’m always grateful to see spaces created that preserve where we’ve been while giving our community somewhere to connect today. If you haven’t visited the Morton Museum in a while, this is a great reason to stop by, explore the exhibits, and enjoy the new plaza. Keep an out for their upcoming holiday events too!🎄🚂✨

These are the kinds of investments that make me proud to call Gainesville and Cooke County home. ❤️

Morton Museum of Cooke County
Gainesville Area Chamber of Commerce
City of Gainesville Government

Jasmine Jones, REALTOR®
The Real Estate Shoppe
940-727-9634

09/15/2026

NORTH TEXAS MARKET UPDATE📍
September 2026

Real estate is local, but understanding our market also means paying attention to what’s happening around us.

From Gainesville to Sherman, Denison and Nocona, I’m watching the housing market alongside economic development, infrastructure, commercial and industrial investment, land activity and financing trends across Cooke, Grayson and Montague Counties.

Here are a few things worth knowing this month:

🏡 HOUSING | More choices, but every county is different

Cooke and Grayson Counties continue to show conditions that generally give buyers more choices and negotiating room. In Cooke County, the three-month median sale price through August was approximately $324,000, down 7.1% year over year, while sales increased 13.1%. Homes took a median 110 days to sell.

Grayson County continues to carry substantial inventory, while Montague County’s recent numbers moved differently. Its three-month median sale price was approximately $249,000, with August sales increasing and median days on market falling to 55.

The important part: there isn’t one “North Texas market.” Property type, location, price point and even neighboring counties can behave very differently.

🏗️ GAINESVILLE + COOKE COUNTY | Growth beyond housing

The Camp Howze Industrial Rail Park remains an important project to watch. The approximately 500-acre development is planned for as much as 7 million square feet of rail-served industrial space.

Gainesville is also adding residential capacity through developments including NorthPark, Rock Creek and Liberty Pointe.

Those two things together matter. Housing growth is only part of the picture. Employment, infrastructure and industrial development can influence future demand for residential property, commercial sites, rentals and land.

🏭 SHERMAN + DENISON | Major investment continues

Grayson County continues to be one of the biggest growth stories in our immediate region.

Sherman’s semiconductor investment continues to expand, including Coherent’s announced $650 million expansion and the broader semiconductor manufacturing activity surrounding GlobalWafers.

In Denison, Waterloo Trails is underway near US-75, beginning with 236 apartments followed by commercial development. Preston Harbor also remains a significant long-term development to watch for its potential residential, commercial, hospitality and land impacts.

These projects don’t tell us exactly what an individual property will be worth, but they do help us understand where jobs, infrastructure, housing and commercial demand may be headed.

🌾 NOCONA + MONTAGUE COUNTY | An investment story to watch

This is one I’m particularly interested in following.

Texas submitted its new Opportunity Zone 2.0 nominations to the U.S. Treasury on September 4, and the state’s nominations include an area in the Nocona/Montague County market.

Importantly, this is currently a state-nominated area, not yet a finally certified federal Opportunity Zone. Federal certification is expected later this year.

If certified, the rural Opportunity Zone provisions could become relevant to certain qualifying investments and redevelopment projects in the area. I’ll be watching this as we move toward 2027 because of the potential implications for commercial property, land and investment activity.

💰 FINANCING | The payment still matters

Mortgage rates remain a significant affordability factor. Freddie Mac’s latest weekly survey put the average 30-year fixed mortgage rate at 6.76%.

That means I’m paying attention not only to purchase price, but also to the overall structure of a transaction. Depending on the circumstances, concessions, lender programs, rate buydowns and other terms can materially affect a buyer’s numbers.

📊 WHAT I’M WATCHING NEXT

For buyers, increased inventory in portions of our market may provide more opportunity to negotiate and be selective.

For sellers, pricing and positioning appropriately from the beginning matter when buyers have alternatives.

For investors and property owners, I’m watching infrastructure, employment growth, development patterns, zoning and incentive programs because those broader forces can influence where future opportunities emerge.

And for land and commercial real estate, I think it’s particularly important to look beyond today’s comparable sales and understand what is being planned, funded and built around a property.

Real estate decisions shouldn’t be made from one statistic or headline. My goal with these updates is to share the broader market information I’m watching and help put it into local context for the people I serve.

If you’re considering buying, selling, investing or simply want to understand how something happening in North Texas could affect your property, I’m always happy to visit with you.

Jasmine Jones, REALTOR®
The Real Estate Shoppe
940-727-9634
https://linktr.ee/jasminejonestxrealtor

09/14/2026

𝐌𝐚𝐫𝐤𝐞𝐭 𝐌𝐨𝐧𝐝𝐚𝐲: 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟏𝟒, 𝟐𝟎𝟐𝟔 📊🍂

September is showing why one week never tells the whole story. This week’s activity moved in different directions, offering a more nuanced look at the early fall market.

📊 𝐋𝐨𝐜𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐧𝐚𝐩𝐬𝐡𝐨𝐭
▪ New Listings: 45 (↑14)
▪ Sold Properties: 21 (↓18)
▪ Avg. Sold Price: $323,100 (↑$50,900)

🔎 𝐖𝐡𝐚𝐭 𝐭𝐡𝐞 𝐍𝐮𝐦𝐛𝐞𝐫𝐬 𝐓𝐞𝐥𝐥 𝐔𝐬
Although new listings increased considerably, 45 is close to the 2026 weekly median of 46. Listing activity returned to a more typical pace rather than surging unusually high.

The $323,100 average sold price was the third-highest weekly average in this dataset during 2026. With only 21 closings, however, higher-priced sales had more influence on the result. This reflects the mix of homes sold, not necessarily a sudden increase in values across every price range.

🌎 𝐓𝐡𝐞 𝐁𝐢𝐠𝐠𝐞𝐫 𝐏𝐢𝐜𝐭𝐮𝐫𝐞
Freddie Mac reported the average 30-year fixed mortgage rate at 6.76% as of September 10, up slightly from 6.71%. Buyers may benefit from comparing lenders and exploring negotiated seller contributions or rate buydowns when appropriate.

💡 𝐖𝐡𝐚𝐭 𝐓𝐡𝐢𝐬 𝐌𝐞𝐚𝐧𝐬 𝐅𝐨𝐫 𝐘𝐨𝐮
🔹 Sellers: A higher weekly average does not mean every home should be priced higher. Comparable sales, condition, and competition remain the better guide.
🔹 Buyers: More listings can create additional choices. Compare the full monthly payment and overall terms, not just the asking price.
🔹 Investors: Use conservative financing and expense assumptions, then focus on long-term performance.

As North Texas continues to grow, understanding the details behind the headline numbers helps you make more informed real estate decisions.

Jasmine Jones, REALTOR®
The Real Estate Shoppe
940-727-9634
https://linktr.ee/jasminejonestxrealtor



Mortgage-rate source: Freddie Mac Primary Mortgage Market Survey⁠

09/11/2026

25 years ago today, time stood still.

September 11, 2001 is a day we will always remember and never forget.

Today, I honor the lives that were lost, the families whose lives were forever changed, and the first responders who ran toward unimaginable danger to help others. I also honor the men and women of our military who answered the call to serve in the years that followed, along with their families who sacrificed beside them.

Twenty-five years later, may we continue to remember the courage, sacrifice, unity, and humanity shown in some of our nation’s darkest hours.

We remember them.
We honor them.
We will never forget. 🇺🇸

09/10/2026

09/07/2026

Happy Labor Day! 🤍🇺🇸

Working hard, making a living, and caring for the people we love takes a lot from us, sometimes more than others see.

I’m grateful to live and work in a community where so many of us care about what we do and show up for one another.

I hope today gives you a little room to slow down and enjoy what you work so hard for. And if you’re working today, I hope your chance to rest comes soon.

Jasmine Jones, REALTOR®
The Real Estate Shoppe
940-727-9634
https://linktr.ee/jasminejonestxrealtor

09/07/2026

Market Monday: September 7, 2026 📊🍂

Happy Labor Day! 🇺🇸

As we ease towards fall , this week brought fewer new listings and more closings in our local snapshot.

📊 Local Market Snapshot
▪ New Listings: 31 (↓11)
▪ Sold Homes: 39 (↑8)
▪ Avg. Sold Price: $272,200 (↓$6,300)

🔎 What the Numbers Tell Us
New listings fell 26%, matching the lowest weekly count since February. Meanwhile, closings rose 26%, reaching their highest level since the August 3 update.

That’s a quieter week for new options, with earlier contracts still making it to closing. These counts alone don’t establish whether total inventory or buyer competition changed.

The average sold price dipped 2.3%. The mix of homes closing can shift that average, so this doesn’t mean individual home values fell by the same amount.

🌎 The Bigger Picture
Freddie Mac’s September 3 national average for a 30-year fixed mortgage was 6.71%, up from 6.66% the prior week. Individual quotes vary. Source: Freddie Mac⁠

💡 What This Means for You
🔹 Sellers: Fewer new listings may help your home stand out, but pricing and presentation still matter.
🔹 Buyers: Keep your payment estimates current and evaluate each home against comparable sales.
🔹 Investors: Use property-specific rents, expenses and financing costs to assess opportunities.

As North Texas grows, local details matter. Whether your goals involve a home, land, commercial property or an investment, I’d be grateful to help you plan your next step.

Jasmine Jones, REALTOR®
The Real Estate Shoppe
940-727-9634
https://linktr.ee/jasminejonestxrealtor

09/03/2026

A beautiful custom home. A shop you don’t have to build. ✨

At 24 Dove Landing in Valley View, the extras are already here:

• 600 sq. ft. climate-controlled, spray-foam-insulated shop, hardwired for Wi-Fi
• 75-foot driveway extension
• Fully fenced backyard
• 2.59 cleared acres with no HOA

Inside, vaulted ceilings, natural wood accents, and an inviting open kitchen bring warmth to everyday living. Out back, a covered porch with an outdoor fireplace gives you a place to unwind.

A thoughtfully maintained TGC Custom Home with meaningful improvements already completed for its next owner.

Watch and picture the possibilities. Buyers and agents, contact me for a private showing. Explore the full listing through my Linktree or the link in my bio.

Jasmine Jones, REALTOR®
The Real Estate Shoppe
940-727-9634
https://linktr.ee/jasminejonestxrealtor

09/02/2026

We’re excited to finally share that our 1908 Victorian in Gainesville’s historic district will soon be available as a short-term rental through Airbnb. 🤍

This home is incredibly special to Tim and I because it was the first home we shared together. It has been such an important part of our story, and I love that we’re able to keep it in our lives while also opening it up for others to enjoy.

Once our 1926 Craftsman is complete, we’ll be moving into that home and downsizing a bit as empty nesters.

We’re very grateful for the support and guidance we received from our neighbors, the City throughout the process, and especially thankful to the Gainesville City Council for approving our request tonight so we can move forward.

It means a lot to be able to provide a beautiful place to stay while experiencing Gainesville and the surrounding North Texas area.

We’re excited for what’s ahead and will share more as we get closer to welcoming our first guests.🏡