02/20/2024
From Terrified to Empowered: The Art of Communicating with Sellers:
My former life was all operations āwith only 6 months of sales experience and I remember my hands shaking when my phone would ring.
Getting into this business, the thought of speaking to sellers was more terrifying than a visit to the dentist office! š±
Anyway, I imagined sounding like an idiot and never being able to convince a single person to sell me their house.
One of the āfreeā marketing techniques I learned early on was to call all the classified newspaper ads (yes, I am dating myself lol).
Every impulse in my being was to procrastinate the calls, but I forced myself to call ALL of them every week. Although not one turned into a deal (thatās why marketing is so much better); I overcame my fear of speaking with Sellers. All it took was the right script and practice!
Now, I donāt even think about getting on a call. š²
I overcame my fear once I realized a few things:
š”Most sellers know less than I do about real estate, so the chances of them asking you a question I donāt have an answer for is slim.
š” I reviewed every call in my head once I hung up to improve my responses the next time. After a while, the same questions, the same objections, even the same personalities repeat. Once you have the words that work best ā just repeat.
š” If the homeowner is not motivated, you canāt convince them to sell with price or terms that make investor sense....EVER. Just PASS.
š” An outwardly aggressive Seller is just letting me know they are NOT motivated.
Iāve helped many investors, over the years, get over their fear of speaking with Sellers. I am happy to say I have all that information in one place with Subto Freedom !
What is holding you back from calling Sellers and doing deals?
Subtrofreedom.com