09/02/2026
I think Realtors sometimes hear “nurture your database” and immediately think… okay let me send everybody a newsletter
And listen, there is nothing wrong with a market update. The problem is when that becomes the ONLY thing everybody gets.
Your database is full of completely different people with completely different needs. Somebody trying to fix their credit does not care about the same thing as your past client. Your first-time buyer needs different education than your move-up buyer. Somebody waiting for their lease to end may need a whole different conversation.
This is why I’m so big on actually listening to what people tell you and then building your follow-up around THAT.
Don’t just ask yourself “what can I send this month?”
Ask yourself “what does this person actually need from me right now?”
That’s nurture.
And that’s the difference between just showing up in somebody’s inbox and actually being somebody they remember when they’re ready.
