12/10/2025
🎄 2nd ANNUAL HALIʻIMAILE HOLIDAYS CELEBRATES SMALL BUSINESS 🎄
Gathering of community, music, and local business on Haliʻimaile Third Friday, December 19
📍 HALIʻIMAILE, Hawai‘i (December 10, 2024) — Maui Land & Pineapple Company, Inc. (NYSE: MLP), in partnership with Haliʻimaile Third Friday by Fresh Help Maui, is thrilled to announce its second annual community celebration, Haliʻimaile Holidays, happening Friday, December 19, 5:00–8:00pm.
This free, family-friendly event invites you to enjoy over 30 small businesses, ono food, live music, and a visit from Santa in charming Haliʻimaile Town.
“We’re excited to welcome so many local businesses to Haliʻimaile Town and new families into the neighborhood,” says Dean Frampton, Vice President of Land & Natural Resources at MLP. “With the monthly Third Friday community events over the past year, we have loved seeing the boost of energy throughout town and are excited to celebrate the holidays in Haliʻimaile!”
🎶 Live Performances By:
• Jordan Soon
• TJ Fevella and the Maui Country Band
✨ Haliʻimaile Holidays will feature:
• Fresh Help Maui – open market with local business pop-ups & food trucks
• Haliʻimaile General Store – holiday station with teriyaki skewers, mac & cheese, and kalua pork nachos
• Maui Pineapple Store – Christmas light-up lei & tree wands + local goods
• Malia Coffee – hot chocolate for keiki
• Plus neighbors to visit: Aloha Fitness, Makai Glass, Haliʻimaile Distillery, Upcountry Crossfit, Soulberry Ice Cream & more!
🚗 Parking will be located on the makai side of Haliʻimaile Road, with Maui Police Department managing crosswalks.
Come shop local, eat local, and celebrate the holidays Haliʻimaile-style! ✨🌲