09/25/2026
What if listing a home for LESS is actually the strategy that gets you MORE? 🏡
When I first sat down with Wayne and Carole to talk about selling their home on Phillips Mill Road, we had a big decision to make.
We talked about several possible pricing strategies — $599,000, $650,000, even $700,000.
After 50 years of ownership, they knew what mattered most to them: they wanted a quick, clean sale with as few contingencies and as little uncertainty as possible.
So instead of starting high and waiting for the right buyer to come along, we decided to do the opposite.
We priced it aggressively at $599,900 with the goal of creating excitement, generating competition, and letting the market push the price where it belonged.
And that’s exactly what happened.
🔥 Multiple offers
💰 SOLD for $686,500
💵 CASH
🏠 ZERO inspections
And just as importantly, the transaction went incredibly smoothly from contract to closing.
There’s a lot of trust involved when someone hands you the keys to a home they’ve owned for 50 years and says, “We trust you. Let’s do it your way.”
Wayne and Carole gave me that trust, and I’m so happy we were able to deliver the kind of result they were hoping for.
Sometimes getting MORE starts with being willing to list for LESS.
Congratulations, Wayne & Carole — and thank you for trusting me with such an important sale! 🏡🔑
