06/01/2026
The biggest mistake most agents make on social media? They treat every post like an advertisement.
Here's a simple rule:
80% of your content should provide value.
20% of your content should ask for business.
Think about it. If every post is:
🏡 Just Listed
🏡 Just Sold
🏡 Open House
🏡 Call Me To Buy Or Sell
People tune you out. Instead, use your social media to educate, inspire, entertain, and connect.
Examples:
âś… Local restaurant recommendations
âś… Community events
âś… Home maintenance tips
âś… Market insights
âś… Behind-the-scenes moments
âś… Client success stories
âś… Lessons learned in business and life
Then, occasionally...
📢 "I'm accepting new buyers."
📢 "Thinking about selling? Let's talk."
📢 "Here's my newest listing."
When people know you, like you, and trust you, they don't need to be sold.
They already know who they're calling.
Are you posting for engagement or are you posting for conversion?
