02/13/2026
If your'e a real estate agent, or in sales in general, you know that calling your VIP crowd and SOI is a huge determining factor for how you can scale your business, and if you will.
Your leaders are going to tell you to pick up the phone if you want to make a sale. You need to call first and stop waiting for someone to call you. They are 100% correct.
Whats missing though? Why is it so hard to pick up the phone. It cant be that you have a hard time speaking to people. Most of us in sales positions thrive in social environments.
Often, the underlying determining factor for whether you pick up the phone or not is directly related to your confidence. What builds confidence? Experience... But its not that simple either.
What you experience is directly correlated to the foundation in place before the call is made.
Do you have a foundational knowledge of your product, tools at hand, your services, your community?
No? You will sink more than you will swim. You will get tired and you will burn out.
Yes? You will call more and want to talk more about what you know. You'll be excited to pick up the phone without hesitation and that energy will show in your interactions and instill trust.
So, resisting the phone? Its not a desire issue. Its a confidence issue. Build your knowledge and then build your database.
1. Know your market, and know more than the next person.
2. Learn your product from front to back and over again, and then learn anything that could impact someones perception of it.
3. Learn what people want, before they do, and then show them how you can provide it.
4. Be a solutions provider, not someone who is constantly "finding out"
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