Shannon Towson Coldwell Banker Residential Brokerage

09/28/2026

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Does one size ever really fit all? One mortgage rate doesn't either.

You may be seeing today’s higher rates and worrying about whether it’s still worth it to buy. Here’s what you need to realize…

Mortgage rates differ just like the people who apply for loans. So, the rate you see online isn’t necessarily the one you’d get when you buy.

Your real mortgage rate is specific to your individual situation. It can be higher or lower than what you've seen or heard.

So, don’t assume the rate in the headlines is your rate. Before you decide you can't buy a home or that you should wait, find out what your real rate is. You'll know what your options are and get a map to what's possible.

And a quick conversation with a loan officer is the perfect place to start.

09/28/2026

Unpopular opinion: your first house doesn’t have to be the one you fall in love with. It’s a practical move that builds equity, shows you what you really need, and gets you closer to the home you’ll truly want down the road.

09/27/2026

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Price cuts have climbed for 7 straight months.

Right now, more than 4 in 10 homes for sale have already had one, and it usually comes down to one thing – the market's moving faster than most sellers expected and their pricing hasn’t necessarily kept up.

A home that needs a cut usually just sat too long priced above what buyers will actually pay right now.

Selling soon? Let's set your number right from day one, so you skip that wasted time.

House hunting? A home that's had its price reduced means the seller's already been through that wait. And sellers who've been sitting are usually ready to deal.

09/26/2026

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If you’re selling this season, a little effort out front goes a long way. Because the moment a buyer pulls up to a showing, they're already forming an opinion.

But there are a few simple things you can do to nail that first impression. Think tidying up your landscaping, bringing in some seasonal flowers, and sweeping the walkways. Or even just cleaning out the gutters and making sure the path to your door is well lit.

You don’t need to do a big overhaul to get buyers’ attention.

Let’s chat about what people in our area are looking for right now, and get your house prepped to sell this fall.

09/25/2026

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There Are 4 Types of Housing Markets Right Now. Which 1 Are You In?

Four different housing markets are running at once: cash buyers, financed buyers, locked-in owners, and builders. Each one plays by its own rules, and the right move for one is exactly the wrong move for another.

Let's figure out which one you're actually in and build your next move from there.

Today’s housing market splits into four distinct types. You’ve got cash buyers, buyers financing a purchase, owners who feel locked into a low rate, and builders with homes to sell.

09/25/2026

Before you hand over a down payment, ask any agent this: how will you protect my investment when the market shifts? If they can break it down with real numbers and a clear strategy, you’re on safer ground.

09/24/2026

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Why So Many Sellers Are Cutting Their Price Right Now

Price cuts are a normal part of today’s housing market, and both buyers and sellers can use them to their advantage. Let's look at what's actually happening with prices in your neighborhood, so you know exactly where you stand before you list or make an offer.

Price cuts are turning up everywhere right now, and they read very differently depending on which side of the deal you’re on.

09/24/2026

Know someone who’s glued to Zillow and swears they’re staying put? The market’s moving faster than their scroll speed, so a quick chat could save them from missing the next good deal. Send this their way and let them decide.

09/23/2026

Finding a home that checks all the boxes means having an agent who actually knows your pup’s name and puts a big, fenced yard on the list. It’s the little details that turn a house into a place you and your dog can really enjoy.

09/23/2026

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3 Things You Can Actually Control About Your Mortgage Rate Right Now

You can't control where mortgage rates go, but you can control your credit, your loan, and the kind of home you buy. Working with a trusted lender can help you lock in the best rate you qualify for. And when you’re ready to make a move that fits your budget, let’s connect.

If you're trying to buy a home, affordability is probably what keeps you up at night.