06/03/2026
Cold calling gets a whole lot easier when you know who’s actually worth your time.
Ask these two questions on the first call:
“What gave you the idea?”
“What do you hate most about owning this property?”
Their answers will tell you everything. If they get defensive, they’re probably not a real lead. If they open up, you’ve got a conversation worth continuing.
Stop chasing dead ends. Qualify fast, save your energy, and focus on the people who actually have a reason to sell.