11/05/2025
Everywhere I look, I hear the same line: “Rates are finally dropping… why isn’t my phone ringing off the hook?”
Let’s get real. It’s not the market. It’s us.
I’m in a town where homes used to sit then move in days and now they sit again. Sellers point at interest rates. Buyers point at prices. But the truth is simpler: the ones who thrive adjust. The ones who don’t—don’t.
I’ve got agents working harder than ever… but they’re not getting ahead. They make the calls they like. They dodge the calls they don’t. They’re waiting for a hot lead. And when a deal falls apart? They blame the market instead of looking in the mirror.
Frustrated? So am I. I’ve seen contracts unravel because two agents decided to compete over crumbs instead of collaborating for the win. Ninety percent of the time there isn’t a bidding war. Ninety percent of the time you’re not going up against three other agents for the listing. That means ninety percent of the time, we could be helping each other—and bringing buyers and sellers together quicker.
But too many agents think they know it all. They don’t want to learn. They refuse to take a call from someone who might show them a different way. They run the same plays from last year and wonder why they’re stuck.
Look, I crack jokes and I don’t pull punches. I do what it takes to get a deal closed. I’ll say what no one else wants to say: agents are often their own biggest problem. The market isn’t what’s in your way—your habits are.
Right now, I’m planting seeds with agent attraction. Am I frustrated at the lack of response? Sure. But that doesn’t change the math. People notice effort over time. They see what you’re trying to build. Seeds take time. So while I’m building for tomorrow, I’m still doing the work today—helping buyers and sellers. Staying sharp. Staying generous.
There’s more than enough business out there for all of us—if we stop hoarding, stop blaming, and start adapting.
This isn’t the season to stay comfortable. This is the season to do something different to get something different. Keep working on the next buyer, the next seller, the next conversation. That’s how you stay ahead. I believe this is for a lot of businesses not just real estate. Keep conversations happening.