Lauren Plunkett - EXP Realty Birmingham

07/04/2026

05/01/2026

The headlines this week about RE/MAX being acquired by The Real Brokerage are more than just “industry news”… they’re a signal.

A signal that real estate is rapidly consolidating.
A signal that technology is no longer optional.
And a signal that the traditional brokerage model is being reimagined in real time.

This $880M deal will combine over 180,000 agents into a single, tech-enabled platform — all in the name of scale, efficiency, and innovation.

But here’s the bigger question every agent should be asking:
👉 Why are legacy models having to evolve so aggressively right now?

Because the future has already been built.

Since 2009, eXp Realty hasn’t been following the shift—we’ve been driving it. 🔥

💥 Cloud-based, no brick-and-mortar overhead
💥 Revenue share & equity opportunities
💥 Global collaboration at scale
💥 Technology-first infrastructure from day one

While others are now merging to catch up, eXp agents have already been operating in that future.

This isn’t about one company vs another.
It’s about understanding where the industry is going—and aligning yourself with a model that’s built for it.

The question isn’t if real estate is changing.
It’s who you’re aligned with when it does.

💙🧡🚀

04/05/2026

Happy Easter from eXp! 🏠🌷

01/26/2026

My kids have been excited for this! 🍗

Raising Cane's Chicken Fingers will open Tuesday, March 10 on U.S. Highway 280 in Shelby County.

01/19/2026

At eXp Realty, we are inspired by Dr. Martin Luther King Jr.'s vision of equality and his tireless work toward a more just world.

We remain committed to fostering a culture of belonging where every agent, client and neighbor has the opportunity to thrive.

01/18/2026

It is so exciting to have a new builder in Chelsea Park! Let me know if you’d like to go checkout plans together! 💕

The wait is over! Chelsea Park is officially NOW SELLING. 🥳

This highly anticipated release is finally here, and homes are ready to be claimed. If you’ve been watching, waiting, and planning… now is your moment.

Appointments are now open, and contracts are officially on the table. Tap the link below to schedule your time with our team and take the first step toward calling Chelsea Park home. 👇

https://meetings.hubspot.com/diane51/longview-at-chelsea-park-?uuid=3fa9aaef-f588-463c-b657-aeccf7da432e

01/17/2026

Mortgage rates fell to 6.06%, their lowest level in more than three years, after President Donald Trump announced a $200 billion mortgage-backed securities buyback plan.

Freddie Mac says the drop is already driving higher purchase and refinance activity, signaling improved housing momentum ahead of the spring market. Rates were last this low in September 2022, after climbing above 6% in late 2022 and staying elevated since, contributing to affordability challenges and the mortgage lock-in effect.

More: https://rltor.cm/rKG4Lc

01/17/2026

❄️ When the chill sets in, your home should be your comforting haven. Whether it’s warming up by the fire or snuggling under a blanket, your space should give you all the warm feels.

If it doesn’t, let’s find the home that does! 🏡

Lauren Plunkett
Realtor, eXp Realty
256-460-1150

01/10/2026

Free advice that could save—or earn—you thousands. 🏡💰

Online home valuations can be a helpful starting point, but they’re far from the full picture. Tools like Zillow rely on limited public data: square footage, bed/bath count, year built, and recent nearby sales. What they don’t know? The custom kitchen renovation, upgraded flooring, or the backyard oasis you’ve poured time and money into.

That’s where things can go sideways. Sellers may overprice (leading to long days on market) or underprice (leaving money on the table). And buyers? They risk overpaying based on incomplete info.

For a truly accurate home valuation, nothing beats an in-person visit from a local real estate expert. A professional agent brings market insight, context, and experience that algorithms simply can’t match.

Thinking about selling—or just curious what your home is really worth? Drop a 🏠 in the comments or send me a dm for a free, expert valuation.

Lauren Plunkett
Realtor, eXp Realty
256-460-1150