Morgan Allison - Commercial Realtor

07/22/2025

Had a thought this morning that just clicked, and I have to share it in case it helps you too. You know that rule in business, "under-promise and over-deliver"? It's all about keeping your word with clients.

But I realized I break promises to myself all the time.

My morning routine had gotten so complicated that I'd sometimes skip parts of it, and then I'd feel guilty about it for the rest of the day. I was teaching myself that it was okay to let myself down.

The big takeaway for me was to treat myself like I'd treat a valued client. I'm simplifying my commitments to myself so I can always follow through, and then some. It’s about building self-trust instead of feeling guilty. It’s about keeping the promises you make to you.

Does this resonate with you? What's one small promise you can keep to yourself today?

07/18/2025

Really looking forward to some father-son time this weekend. We're going on an adventure called "driving for dollars."

It's a term from real estate, but it's a simple idea: we'll drive around looking for houses that seem vacant or abandoned and just write down the addresses. It's the first step to finding properties that nobody else is looking at.

It got me thinking... so many people feel stuck because they think they need a ton of money to invest or build something. But honestly? It all starts with hustle. It starts with being willing to do the simple work others won't. If you can find the opportunity, you can always find the right people to help with the rest.

07/17/2025

Ready to supercharge your real estate content? 🚀 In our latest video, we're revealing how to turn your custom AI assistant into a powerful web app! Imagine generating stunning Facebook posts with professional images in seconds – all automated. This is a game-changer for saving time and boosting your online presence.

07/11/2025

Tired of generic stock photos? In this video, Fulcrum Agent shows you how to leverage AI to create stunning, custom real estate images and even animations in seconds using Whisk AI. We'll walk you through how to transform simple text prompts into eye-catching visuals that will make your social media posts and listings stand out. Discover how this powerful tool can be your fulcrum point to save time, boost engagement, and elevate your real estate marketing. Get ready to work smarter, not harder, and create perfect visuals for your business!

07/04/2025

Happy 4th of July!
(I made a mistake in the video. It seems none of the founding fathers who signed the declaration were executed. But some were imprisoned and tortured and most lost everything they had.)

07/03/2025

What if you could have an assistant who already knows your real estate business and can draft your Facebook posts in seconds?

As a Keller Williams agent here in Louisiana, you have a powerhouse tool you might not even know you're sitting on: the pro version of Google Gemini.

In this week's video, I'm showing you the first step to building your own custom "Gem" AI. We'll train it to be your personal content assistant so you can save hours and focus on what matters—your clients.

This is Part 1 of a 3-part series on leveraging AI in your business. Let's get to it!

What's the first task you would give YOUR AI assistant? Let me know in the comments! 👇

Ready to build your own custom AI assistant? As a Keller Williams agent, you have FREE access to Google Gemini Pro, one of the most powerful AI tools availab...

02/27/2025

Retail store openings announced between 2024 and 2025 year-to-date total over 7,700 new stores, with nearly 3,000 of these locations coming from restaurants, particularly fast casual and QSRs. Other retail categories with strong opening numbers include grocery stores (propelled by Aldi’s plans to open 800 new stores by 2028) and discount and dollar stores, including Dollar General and Burlington.

Conversely, announced retail closures total over 9,900 locations, with the highest numbers over the last year coming from discount and dollar stores like Family Dollar and Big Lots, drug stores including Walgreens, CVS and Rite Aid, and apparel stores like rue21.

(JLL; United States Retail Outlook Q4 2024; February 13, 2025; https://www.us.jll.com/en/trends-and-insights/research/retail-market-outlook)

02/11/2025

Investors continue to prefer multifamily assets by a wide margin, with nearly three-quarters targeting them vs. just 37% targeting industrial & logistics assets. Retail is the third most favored property type, which unlike multifamily and industrial saw an increase from last year in the number of investors targeting it. Office assets also saw an increase in investor interest due to more certainty about office utilization rates. (CBRE; January 23, 2025; 2025 U.S. Investor Intentions Survey: Investment Activity Poised for Growth)

02/06/2025

https://youtu.be/nSX9G1B6TJ8

In this video, I walk you through the process of setting up a postcard campaign using KW Command. I explain how to create a campaign for advertising listings...

02/04/2025

“Seventy percent of surveyed investors plan to buy more commercial real estate assets than they did last year, while just under 50% plan to sell more. This dynamic will likely create more competition for assets and allow pricing to firm even as rates remain somewhat elevated.” (CBRE; January 23, 2025; 2025 U.S. Investor Intentions Survey: Investment Activity Poised for Growth)
https://www.cbre.com/insights/briefs/2025-us-investor-intentions-survey