08/29/2026
DEAL AUTOPSY, episode one. Cause of death: the seller's "pro forma." π
Every deal has one of these β the seller's rosy projection of what expenses and income will look like next year. Nine times out of ten, it's less a lie and more an act of pure optimism.
That's exactly why I never trust the pro forma. I trust the trailing twelve months β the actual, boring, historical numbers.
Follow the series β it gets more savage from here.