Responsibilities to Client:
The REALTOR® is responsible for protecting and promoting client's interests. They assist the home buyer in forming and writing the offer, and if the offer is accepted, they help with the final agreement to ensure it's legally binding and correct. The REALTOR® will need to stay on top of the entire process to make sure any issues that surface during the home inspection
or other processes are quickly remedied. They may also need to renegotiate the contract. For example, any repairs that the house inspection determines are needed may be factored into a new contract or agreement. Develop a Marketing Plan for Clients:
Part of the REALTOR®'s job is to come up with a sound marketing plan designed to address the needs and attract buyers. They assess the client's home and come up with a list of possible cosmetic work or curb appeal to enhance property appeal to potential buyers. Any issues repair issues must be determined by professionals such as electricians, plumbers, HVAC or carpenters. The seller may choose to postpone repairs prior to placing the house on the market. These issues may later become negotiation points with potential buyers. As part of the marketing plan, the REALTOR® will draw attention to the property through various advertising and marketing techniques aimed at the public. However, the most important marketing is focused on fellow real estate professionals. According to the NAR 50% of American property sales are the result of cooperation between REALTOR®s and agents. Open House and Marketing Tools
open house sign
One of the most effective tools in selling a home is to hold an open house just for other real estate professionals so they can view the property. This gives the REALTOR® the opportunity to discuss the property in detail with those who may be showing the home. If the agent is knowledgeable about the property, they will do a better job in presenting it to a client.
