07/28/2025
🏗️ Marketing Monday: The #1 Amenity Residents Are Searching for Isn’t the Pool Anymore…
Times are changing, and so are renter priorities. According to new search trend data, fitness centers have officially overtaken pools as the most in-demand amenity for apartment hunters.
With remote work, wellness goals, and convenience shaping today’s renter lifestyle, fitness spaces aren’t just nice-to-haves — they’re game-changers.
For developers and builders, this shift offers a powerful opportunity to design with intention and future-focused appeal.
At JMARK, we’re all about Raising the Bar(bell) on Multifamily Design — building smarter, stronger, and more wellness-aligned communities from the ground up.
What features do you think today’s renters can’t live without?