06/16/2026
Foley Hill Apartments had previously been listed for more than a year with one of the nation's largest commercial real estate firms, a company that specializes exclusively in investment sales.
Despite being listed for over a year, the property generated little meaningful buyer activity and virtually no qualified offers.
When our team was engaged, we maintained the same asking price.
The asset didn't change.
The pricing didn't change.
What changed was the approach.
Rather than limiting exposure to a proprietary database or select group of investors, we ensured the opportunity reached the entire buyer marketplace- local, regional, national, and international investors- while also leveraging the broader brokerage community to maximize exposure and create a truly competitive process.
The outcome was exactly what every owner hopes to achieve: a full-price sale driven by broad market exposure and meaningful competition.
The results speak for themselves:
• 230+ Confidentiality Agreements executed
• 17 competitive offers received
• Multiple rounds of negotiations
• Successfully closed at full asking price
This transaction reinforces something we have always believed: owners deserve exposure to every qualified buyer capable of competing for their asset.
The goal isn't simply to list a property: The goal is to create competition that maximizes value.
The goal isn't simply to sell a property: The goal is to maximize value for the owner.
Competition drives outcomes.
Broad market exposure creates competition.
Competition maximizes value!!!
Foley Hill Apartments is a reminder that the difference isn't always the asset or the pricing strategy. Sometimes, the difference is ensuring the entire market has an opportunity to compete.
If you're considering selling and would like to discuss how a comprehensive market approach can impact your property's outcome, Scott and I would welcome a confidential conversation.
713.316.7059
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