06/18/2026
Experts encourage homebuyers to understand the various types of incentives, when and why they're offered, and how to make the most of these deals before buying a new-construction home.
Builder incentives are promotions offered by developers that, much like a coupon, cut the cost of purchasing property in that community. Incentives are increasingly common today to entice cash-strapped buyers to make an offer, yet these discounts aren't always as simple as a straight price cut.