03/04/2025
Switzerland’s luxury tourism boom isn’t happening in isolation. Destinations worldwide are vying for a piece of the high-end market.
For instance, Tenerife is repositioning itself as an exclusive getaway, launching initiatives specifically aimed at US luxury travellers, while resorts from the Maldives to Austria and Greece are offering custom itineraries, private sanctuaries, and standalone wellness complexes to appeal to wealthy jet-setters.
