The Art of the CMA

The Art of the CMA The Comparative Market Analysis (CMA) is real estate's premier platform for presentations, prospecting and customer loyalty.

Here is the playbook build more accurate valuations and win more listings.

Three problems real estate cannot ignoreThree books are built for solutions:One sharpens how you price.One sharpens how ...
09/24/2026

Three problems real estate cannot ignore

Three books are built for solutions:

One sharpens how you price.
One sharpens how you plan.
One sharpens how you use AI

September 30.

Supporting Wounded Warrior Project.

#331

09/22/2026

Great conversations. Honest feedback. Thanks, Troy Cothran, for the kind words about The Art of the CMA (2nd Edition).
Grab your copy. https://theartofthecma.com/

CMA. Strategy. AI.Get all three. Read all three. Or give them away.September 30.Supporting Wounded Warrior Project. #331...
09/22/2026

CMA. Strategy. AI.

Get all three. Read all three. Or give them away.

September 30.

Supporting Wounded Warrior Project.

#331

Learn something. Get something. Give to a good cause.Three books. Three authors. One day.September 30:The Art of the CMA...
09/18/2026

Learn something. Get something. Give to a good cause.

Three books. Three authors. One day.

September 30:

The Art of the CMA
Map Tools
The REAL AI Guide for Real Estate Agents

Supporting Wounded Warrior Project.

#331

09/17/2026

When someone in the industry says “this is a must-read,” we pay attention.

Zane Burnett, EVP of Digital Strategy, shares why The Art of the CMA belongs on every real estate professional’s reading list.

Have you read it yet?
Grab your copy- link in bio.
The Agency

Already own one? Give one to a colleague, staff member or friend and make their day.Heck, give away all three! It’s for ...
09/16/2026

Already own one?
Give one to a colleague, staff member or friend and make their day.
Heck, give away all three! It’s for a great cause.
September 30. Supporting Wounded Warrior Project.

#331

09/15/2026
Now you know the second 3: Three authors.Three books.Three very different takes on real estate: CMA, strategy and AI.But...
09/12/2026

Now you know the second 3:
Three authors.
Three books.
Three very different takes on real estate: CMA, strategy and AI.
But there’s still one number left to explain.

9.30.2026
#331

09/11/2026

CMAs are more than a report. They’re a critical part of how real estate professionals communicate pricing, build trust, and win business. 💪

Join Lone Wolf’s Kyle Hunter and special guest Greg Robertson, co-founder of Giant Steps Advisors and co-creator of Cloud CMA, as they unpack findings from the 2026 Survey of Best Practices for CMAs & Listing Presentations. 🏠

They’ll discuss:

• What the data reveals about pricing, CMAs, and listing wins
• Why fewer, more carefully selected comps are being used
• Where real estate pros want AI to support their CMA workflow
• And more!

Save your seat ➡️ https://get.lwolf.com/the-state-of-the-cma

09/11/2026

28 days of survey findings. One book they all come from. 📖

The Art of the CMA, 2nd Edition:
✅ The full 2026 survey
✅ 3-step listing framework
✅ Pricing psychology
✅ New AI chapter

Grab your copy: https://theartofthecma.com/


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