REMAX North Lake Tahoe

12/09/2025

LAKE TAHOE, Calif./Nev. – So far this year, the U.S. has seen declines in inbound travel and tourism spending, and the Lake Tahoe region was no exception this summer. “As of the latest quarter, our...

09/26/2025

LAKE TAHOE, Calif./Nev. – Summers in the Tahoe Basin are one of the major draws for those buying real estate here—whether they’re looking for an investment in a vacation destination or seeking out a more...

06/10/2025

05/12/2025

02/04/2025

Screenshots of a story by South Tahoe Now and the initial comments by Tahoe Heartbeat founder Parker Alexander in montage.

Local businesses are cutting ties with hat maker Tahoe Heartbeat, wheeling away their displays, and retailers have canceled contracts.

Their owner /founder Parker Alexander who made incendiary comments related to school children of undocumented immigrants on a Facebook post on one of South Tahoe Now’s stories has taken down his Instagram and the company’s social media. He then sent an apology to the newspaper.

Clients such as the South Tahoe Futbol Club and South Tahoe High Boosters clubs issued their own statements.

“It has been brought to our attention that one of our merchandise affiliates has made offensive statements. South Tahoe FC is actively investigating the situation and will take appropriate actions,” STFC wrote.

“As a community-focused club, STFC is committed to fostering inclusivity and respect through the game of soccer. We stand against any form of hate and will not align with companies that do not reflect our values.”

In the comments of some of the stories related to this, some said they would instead buy hats.

In his comments part of what Alexander wrote included this, “Since when is it the school’s obligation to make “kids feel safe at school” when their parents are criminals?”

He then went on to write “these illegally bred children will grow up with the influence of their criminal parents. We have to cut the dragon’s head off at the head.”

He then sent an email to the South Tahoe Now newspaper yesterday backtracking by indicating he wanted to apologize for comments “regarding immigration. This is a situation that affects many individuals and families, and while it’s a divisive issue, I recognize how my words were poorly articulated and hurtful. To all who have been offended including those who commented, I am listening and understand your displeasure and deeply regret how my insensitive message came across. Sincerely, Parker Alexander”

01/30/2025

01/13/2025

10/27/2024