10/16/2025
New Episode: The Unfiltered Truth About Scaling a 3PL w/ ShipMonk SVP Jonathan Briggs.
Whether you’re a PE-backed brand considering your first 3PL, a real estate broker trying to match tenant specs to reality, or an operator staring down Q4, you’ll come away smarter.
Here’s what you’ll hear:
▶️ Why ShipMonk pulled out automation after COVID
– They invested heavily in AMRs, put-to-light, robotic arms… then reconsidered if that was the right path.
– Manual pick paths = 3x the volume in some instances
▶️ How they disqualify deals fast
– Cultural fit, operational fit, capability fit
– “Excitement is not due diligence.”
▶️ Why multi-tenant buildings beat dedicated sites in 2025
– They’re not selling a building, they’re selling a network.
– No single-site CapEx plays. If you need a million SF, they’ll spread it across multiple countries and nodes and still win on speed.
▶️ Real talk on sales in a volatile market
– December 2023 to Q1 2025 was chaos: tariffs, de minimis drama, Mexican border policy, and Supreme Court reversals.
– Jonathan’s team ran four major spin-up cycles, lost sleep, and still hit goal.
– “Status quo is my #1 competitor. If it’s not a hell yes, it’s a no.”
▶️ Inside ShipMonk’s go-to-market engine
– In-house WMS, OMS, TMS, and WES: one codebase, one dashboard, global control.
– Virtual Carrier Network can replace your TMS + BI + carrier management stack.
▶️ Returns, personalization, and value-added services are the next moat
– Same building. Same software. Same team. Returns are not an afterthought.
– They’re leaning into embroidery, engraving, labeling; differtietors that build margin and stickiness.
▶️ What he’d do with $50M tomorrow?
– Not robots. Not a fancy WMS.
– He’d add more locations: Australia, Netherlands, Germany, West Coast Canada.
– “The future isn’t US only. The winners will run bonded and forward stock globally.”
🔥 This is the kind of interview that cuts through the fluff.