06/15/2026
⚡️ Monday Motivation: The Power of This Phone Question ⚡️
AI and chatbots are great, but nothing beats a live conversation with a rental prospect...by Rick Ellis!
When that phone rings, it’s a golden opportunity. And there is one critical question you must ask before they hang up:
👉 “By the way, where did you find our telephone number today?”
Your digital dashboard tells you where the call came from, but it doesn't give you the buyer's true behavior.
Don't fall for vague answers like "a friend" or "driving by." Be a marketing detective. Find out exactly what worked so you can spend your marketing budget where it actually drives leases.
Dust off those phone skills this week, answer with enthusiasm, and track the data that matters.
Check out the comments to read Rick's phone wisdom!