10/01/2026
The first showing is usually about impressions. The second is where buyers start doing the work.
I was reminded of that this week after showing a Teton Village condominium in the morning. The prospective buyers asked to return that afternoon.
That doesn’t mean an offer is coming. Anyone who has sold real estate long enough learns not to mentally spend the commission after a second showing. It does mean the property survived the elimination round.
Buyers tend to experience the first visit broadly. They’re looking at the setting, views, layout and condition while comparing the property with everything else they’ve toured.
On the second visit, the questions become more practical. Where would we put the furniture? What needs updating? How do the rental numbers work? Can the family actually use this the way we imagine?
That change matters in Jackson Hole, where apparently similar properties often aren’t very similar once you get inside them. The view from the living room, remodeling history and location within a building can matter far more than a spreadsheet suggests.
Price per square foot tells you what the market has paid for space.
It doesn’t tell you which space a buyer wants to walk through twice in one day.
