William Vasana - Keller Williams

William Vasana - Keller Williams Will Vasana Team, Keller Williams Jacksonville Realty - serving buyers and sellers in Northeast Flor

Keller William Jacksonville Realty - serving the Greater Jacksonville area. We offer the highest level of professional real estate services, luxury condo savvy, and intensive knowledge about Jacksonville neighborhoods, pre-construction and luxury development.

Think a brand-new home always costs more than an existing one? The savings might surprise you. 👀Get this: a newly built ...
09/05/2026

Think a brand-new home always costs more than an existing one? The savings might surprise you. 👀

Get this: a newly built home currently costs about $40,000 LESS than a comparable existing home! 😲

Why? Builders are cutting prices and piling on incentives to keep their inventory moving. That means brand-new everything, including appliances, finishes, warranties cost less than you might expect. ✨

If you've been dreaming of that new home, this could be your window of opportunity. 🪟

📩 DM me and I'll send you a list of nearby new home communities offering right now. Let's see if a new build fits your budget after all.

Will Vasana, Realtor, MBA, CIPS, CDPE, CPRES, CRS, GRI, LMC, MRP, SRES, TRC
⭐️⭐️⭐️⭐️⭐️
Keller Williams Jacksonville Realty
(904) 307-8998
www.bringyouhome.com

🏠 Ranked: Housing Costs in Every U.S. State in 2026 Housing costs differ dramatically depending on where Americans live,...
09/03/2026

🏠 Ranked: Housing Costs in Every U.S. State in 2026

Housing costs differ dramatically depending on where Americans live, with some states registering more than double the national benchmark while others sit more than 30% below it.

This visualization ranks U.S. states by their housing cost index in the first quarter of 2026. An index of 100 represents the national average.

Key Takeaways:

- Hawaii has the highest housing cost index at 302.4, more than three times the national benchmark.
- Massachusetts ranks second at 217.5, followed by the District of Columbia and California.
- Texas stands out among large states, with housing costs 22.3% below the national average.

Will Vasana, Realtor, MBA, CIPS, CDPE, CPRES, CRS, GRI, LMC, MRP, SRES, TRC
⭐️⭐️⭐️⭐️⭐️
Keller Williams Jacksonville Realty
(904) 307-8998
www.bringyouhome.com

Luxury stagers are embracing the idea of “merchandising,” which focuses on the finishing touches that help buyers envisi...
09/03/2026

Luxury stagers are embracing the idea of “merchandising,” which focuses on the finishing touches that help buyers envision the lifestyle a home offers. Furniture gives a room its purpose. Merchandising is what brings it to life. The artwork, books, florals, or lighting that help buyers feel at home.

Those thoughtful details create an emotional connection that turns a showing into a sale at any price point.

See how you can incorporate merchandising into your staging.

Thinking of selling? Let's talk strategy to make YOUR home unforgettable to buyers.

Will Vasana, Realtor, MBA, CIPS, CDPE, CPRES, CRS, GRI, LMC, MRP, SRES, TRC
⭐️⭐️⭐️⭐️⭐️
Keller Williams Jacksonville Realty
(904) 307-8998
www.bringyouhome.com

Summer can be tough on a lawn, but September offers an opportunity for a reset. Here are some tips to help you address s...
09/03/2026

Summer can be tough on a lawn, but September offers an opportunity for a reset. Here are some tips to help you address summer wear, encourage healthy growth and prepare your lawns for the colder months ahead. 🌱🍂

Will Vasana, Realtor, MBA, CIPS, CDPE, CPRES, CRS, GRI, LMC, MRP, SRES, TRC
⭐️⭐️⭐️⭐️⭐️
Keller Williams Jacksonville Realty
(904) 307-8998
www.bringyouhome.com

09/03/2026

🏛️ Historic Laura Street Trio Get New Life ✨

The long-vacant Laura Street Trio is moving toward restoration, with City Council approving a $26.7 million incentive deal.

📍 A Little History

Located at the corner of Laura and Forsyth Streets, the Trio consists of three architectural treasures:

🏦 The Old Florida National Bank ("Marble Bank") — built in 1902, with a stunning marble exterior, six massive marble columns, and a grand banking lobby featuring a spectacular skylight and coffered ceiling
🏢 The Florida Life Building
🏢 The Bisbee Building

Both skyscrapers, along with the Marble Bank, have stood as icons of Jacksonville's history for over a century.

After previous redevelopment plans stalled and the site faced foreclosure over code violations, the buildings were acquired at a court-ordered foreclosure auction on August 5, 2026, by BMG Trio LLC (an affiliate of Indiana-based Becovic Companies.)

City leaders and the new ownership group are optimistic about finally delivering a viable mixed-use adaptive reuse project—potentially featuring:

🏨 A hotel
🏡 Multifamily residences
🛍️ Commercial space

Updated plans are expected to be reviewed by the Downtown Investment Authority.

As someone who has spent 25 years helping people plant roots in this city, stories like this fill me with pride. When Jacksonville invests in preserving its history and revitalizing downtown, our whole community and our neighborhoods grow alongside it.

Here's to breathing new life into these beautiful landmarks!

Will Vasana, Realtor, MBA, CIPS, CDPE, CPRES, CRS, GRI, LMC, MRP, SRES, TRC
⭐️⭐️⭐️⭐️⭐️
Keller Williams Jacksonville Realty
(904) 307-8998
www.bringyouhome.com

📊 Northeast Florida Housing Market Update: July 2026 🏡As your local real estate expert of 25 years, here's my honest rea...
09/02/2026

📊 Northeast Florida Housing Market Update: July 2026 🏡

As your local real estate expert of 25 years, here's my honest read on where our Jacksonville market stands this month for both single-family homes AND the townhomes/condos segment.

🏠 Single-Family Homes: Resilient & Seller-Leaning

📈 What's Up

✅ Median Sale Price: $330,000 — up 3.1% YoY.
✅ Average Sale Price: $414,684 — up 10.5%.
✅ Sellers Getting Their Price: Closing at 97.8% of original list (up from 96.2%)
✅ Days on Market: Median time to sale down to 71 days.

📉 What's Cooling

🔽 Closed Sales: Down 5.9%.
🔽 Active Inventory: 3,082 — down 12.4%, keeping supply tight.
🔽 Months of Supply: 3.7 — firmly a seller's market.

🏢 Townhomes & Condos: Momentum Building

📈 What's Strong

✅ Closed Sales: 230 — Up 17% from last year.
✅ Sellers Getting Their Price: Closing at 95.7% of original list (up from 92.8%.)
✅ Days on Market: Median time to contract down to 54 days (from 65.)
✅ Pending Inventory: Up to 314 — buyer demand is real.

📉 What's Steady/Softening

🔽 Median Sale Price: $229,003 — essentially flat (-0.4%.)
🔽 Active Inventory: 971 — down 20.3%, tightening fast.
🔽 Months of Supply: 4.7 — moving toward a seller's market.

🔑 What This Means for you

Sellers: Both segments show homes selling close to asking and faster than last year, with shrinking inventory. Strong conditions to list. ✅

Buyers: With tightening supply, act decisively but well-prepared buyers still have room to negotiate smartly, especially in the condo/townhome space. 🤝

Jacksonville remains a healthy, seller-leaning market across the board, balanced enough for motivated buyers to win with the right strategy.

Thinking about a move? Let's talk. No pressure, just honest guidance from a trusted friend.

Will Vasana, Realtor, MBA, CIPS, CDPE, CPRES, CRS, GRI, LMC, MRP, SRES, TRC
Keller Williams Jacksonville Realty
Cell: (904) 307-8998
Email: [email protected]
www.bringyouhome.com

Source: SunStats Florida Realtors / July 2026

AI-powered real estate scams are getting harder to spot. From deepfakes to forged documents, knowing the risks and how t...
09/02/2026

AI-powered real estate scams are getting harder to spot. From deepfakes to forged documents, knowing the risks and how to respond matters.

As your trusted real estate friend, protecting you and your transactions always comes first. Let's stay one step ahead together.

Know the signs. Share the knowledge. Protect what matters.

🏠 New Federal Housing Law Expands Options in Florida The 21st Century ROAD to Housing Act became law on July 11, 2026, w...
09/02/2026

🏠 New Federal Housing Law Expands Options in Florida

The 21st Century ROAD to Housing Act became law on July 11, 2026, with 60 sections touching nearly every corner of federal housing policy from manufactured homes to financing and disaster recovery.

Here's what it could mean for buyers, sellers, and communities across our state.

🏗️ Manufactured Housing Gets a Refresh

The law updates the federal definition of manufactured housing to include homes not built on a permanent steel chassis, opening the door to new designs, multistory layouts, and homes that fit more naturally into traditional neighborhoods.

Florida's market is already substantial: manufactured homes make up 8% of the state's housing stock, with 8,206 sold in the first half of 2026 (up 5% YoY) at a median price of $162,500. (Note: chassisless homes aren't in production yet. HUD rules and Florida law updates are still needed.)

🧱 Existing Dollars for New Construction

The law frees up Community Development Block Grant (CDBG) money for new home construction. Something those funds generally couldn't cover before. This could mean more entry-level homes and development on underused lots.

💵 Smaller Mortgages Could Unlock More Sales

A new HUD pilot program would support FHA loans of $100,000 or less (loans that can be hard to find today.) This could help buyers of lower-priced homes, rural properties, and some manufactured homes. (Pending congressional funding and lender participation.)

🌪️ A More Predictable Path After Storms

The law authorizes disaster recovery funding for three years and creates a dedicated HUD office to run it potentially helping Florida communities recover faster and more predictably after major storms.

⏳ The Bottom Line

As one National Association of Realtors® policy expert put it: "The name of the game right now is implementation." Changes will roll out over time as federal rules, funding decisions, and state/local action take shape.

This won't transform Florida's market overnight—but it's a meaningful step, one home and one financing option at a time.

Source: 2026 Florida Realtors

🏦 Fed Holds Rates But Hikes May Be Coming 📊The Federal Reserve left rates unchanged at 3.5% – 3.75% for a fifth consecut...
07/30/2026

🏦 Fed Holds Rates But Hikes May Be Coming 📊

The Federal Reserve left rates unchanged at 3.5% – 3.75% for a fifth consecutive meeting in July 2026. The decision wasn't unanimous. Three members dissented, favoring a hike as inflation stays above the 2% target. Dissenting votes from Beth Hammack, Neel Kashkari, and Lorie Logan signal that inflation remains front and center.

The 10-Year Treasury yield jumped on the news, fueled by both the hawkish dissent and ongoing inflation fears tied to the Iran conflict and a growing national deficit.

🏡 What It Means for Housing

- Mortgage rates have risen from below 6.0% in February to over 6.5% now.
- First-time buyers are most exposed to rising rates.
- The "lock-in effect" keeps sellers with ultra-low rates from listing, squeezing inventory.
- This month's pause offers little immediate relief, and future hikes could push rates higher.

The clearest path to near-term relief? A resolution with Iran and the reopening of the Strait of Hormuz.

💬 How are rising rates affecting your home buying or selling plans? Let's talk in the comments!

Will Vasana, Realtor, MBA, CIPS, CDPE, CPRES, CRS, GRI, LMC, MRP, SRES, TRC
Keller Williams Jacksonville Realty
Cell: (904) 307-8998
Email: [email protected]
www.bringyouhome.com

📊 June Housing Market Update — Peak Season Is HERE🏠June is officially the hottest month in real estate, and the numbers ...
06/02/2026

📊 June Housing Market Update — Peak Season Is HERE🏠

June is officially the hottest month in real estate, and the numbers prove it. 🔥

Here's what you need to know about the June housing market:

📈 Sales jump 8.2% — June is peak season and buyer activity is surging.
💰 Prices rise 3.9% — demand is pushing home values higher.
🏘️ Inventory nears 2.6 million — more options are hitting the market.
⏱️ Homes sell in about 30 days — properties are moving FAST.
🔑 First-time buyers reach 32% — a new generation is stepping into homeownership.

If you're a SELLER: This is your moment. More buyers are actively searching, prices are climbing, and homes are selling quickly. Now is the time to list.

If you're a BUYER: More inventory means more choices, but competition is fierce and homes aren't sitting around. Be prepared, get pre-approved, and move fast.

If you're a first-time buyer: You're not alone — nearly 1 in 3 buyers right now are purchasing their first home. The dream is alive. 🔑

💡 Bottom Line
June's housing market is hot, fast, and full of opportunity on both sides of the transaction. Whether you're buying or selling, having the right strategy and the right team behind you makes all the difference.

Have questions about the market? Thinking about making a move? Drop a comment or send me a message — I'd love to help. 👇🏡

William Vasana, Realtor, MBA, CIPS, CDPE, CPRES, CRS, GRI, LMC, MRP, SRES, TRC
⭐️⭐️⭐️⭐️⭐️
Cell: (904) 307-8998
www.bringyouhome.com

Address

Jacksonville, FL
32224

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Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm
Saturday 9:30am - 3pm

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