Erin E. King MBA, Realtor

05/21/2026

Your own real estate sherpa, guiding you every step of the way.

Now might be a smart time to look at newly built homes.

Builders are motivated to keep their inventory moving, so they’re offering incentives like mortgage rate buydowns and closing cost help to draw in buyers.

It also means they may be more flexible on price. In fact, the median price for newly built homes just hit a five-year low for this exact reason.

Builder perks and lower prices? That’s a combo worth paying attention to.

DM me to talk through what’s available in our area and which builders are offering the best incentives today.



Text your Real Estate Strategist now: 904-999-1780

05/21/2026

Your own real estate sherpa, guiding you every step of the way.

Newly Built Home Prices Hit a 5-Year Low

Builder incentives and lower new home prices are working to your advantage in a way they haven't in years. Want to see what's available in your area and what kind of deal a builder may be willing to make? Let's connect.



Text your Real Estate Strategist now: 904-999-1780

If you’ve always assumed a newly built home is just not in your budget, you should know the math just got a little friendlier.

05/20/2026

Your own real estate sherpa, guiding you every step of the way.

You've probably heard that mortgage debt in America just hit an all-time high. And that's true.
But here's what the headline leaves out.

Equity is also near an all-time high. And at $34.1 trillion, it's more than double the $14.4 trillion in debt.

That's a good thing. It means most homeowners own far more than they owe. So, they have a real financial cushion right now.

That’s something homeowners didn’t have during the crash of 2008. Back then, people owed more than their homes were worth. Today, it’s just the opposite.

Homeowners are in a much better position, and the housing market is on stronger footing than the headlines suggest.



Text your Real Estate Strategist now: 904-999-1780

05/20/2026

Your own real estate sherpa, guiding you every step of the way.

Record High Mortgage Debt Sounds Scary. Here’s What the Headlines Leave Out.

Record mortgage debt makes for a scary headline. But context matters.

Equity is near an all-time high, home values have surged, and the vast majority of homeowners are in a position of real financial strength. The conditions that made 2008 a crisis simply don't exist right now.

If you're wondering what all of this means for your situation, whether you're thinking about buying, selling, or just trying to make sense of the market, reach out anytime. No pressure, just answers.



Text your Real Estate Strategist now: 904-999-1780

You may have seen the headlines lately about mortgage debt in America hitting a record high.

05/19/2026

Your own real estate sherpa, guiding you every step of the way.

Nearly 40% of potential sellers say they're planning to offer concessions this year – up from 30% in 2025.

That increase means you could see more flexibility on things like sellers covering your closing costs, adjusting the price, or making repairs.

But what’s worth asking for and what’s a long shot will vary depending on where you’re looking. That’s where I can help.

DM me and let's talk about what concessions make sense in our market. Because, for buyers, the right ask could save you thousands.



Text your Real Estate Strategist now: 904-999-1780

05/19/2026

Your own real estate sherpa, guiding you every step of the way.

More Sellers Are Open to Negotiating Right Now

Wondering if buyers ever catch a break in this market? Look at this. 39% of sellers say they expect to make concessions this year. That’s up from 30% in 2025. So, you may have more room to negotiate than you think. Want to know what you can ask for as a buyer? Let’s chat.



Text your Real Estate Strategist now: 904-999-1780

05/18/2026

Your own real estate sherpa, guiding you every step of the way.

“What if I buy… and home prices go down?” It’s one of the biggest hold ups some buyers have right now.

And honestly, with everything in the news lately, it's easy to see where that's coming from.

No one wants to make a big financial decision at the wrong time.

But here’s the part buyers need to see.

When you look at home prices over the last several decades, data proves prices usually go up, not down.

Yes, there are a few dips in there. But they’re typically small and short-lived. So, while a few markets are seeing slight declines right now, the bigger trend is clear.

Over time, home prices almost always rise.

That’s why buying a home is generally considered a safe long-term investment (especially if you plan to live there for 5+ years).

So, try not to get too caught up in what might happen with home prices next month...



Text your Real Estate Strategist now: 904-999-1780

05/18/2026

Your own real estate sherpa, guiding you every step of the way.

Are Home Prices Going To Fall?

Home prices have a long track record of going up over time. And that’s why buying a home is generally considered a safe long-term investment.

That certainly doesn’t mean you have to buy now. You should only move when it makes sense, and you plan to live there for a while.

But if you’re interested, let this reassure you. If you want to talk through what home prices are doing in our market, your goals, or your timelines, let’s have a quick conversation.



Text your Real Estate Strategist now: 904-999-1780

It’s one of the biggest hold ups some buyers have right now: “What if I buy, and home prices go down?”

05/14/2026

Your own real estate sherpa, guiding you every step of the way.

80% of homeowners still expect to get their asking price or more when they sell. But right now, only about 40% actually do.

That might sound surprising, but it’s not. It’s normal.

The issue is where those outdating pricing expectations are coming from.

Some sellers are still pricing high just to “see what happens.” And that strategy doesn’t work now that inventory has grown.

When a house is priced above where it should be today, buyers don’t negotiate. They move on to other options.

That’s when homes sit, and sellers have to slash prices – sometimes below what they could’ve gotten if they’d just priced right from the start.

That’s why the sellers getting the best results right now are doing something different.

They’re pricing at (or even slightly below) market value from day 1. Because that’s what creates demand early and puts you...



Text your Real Estate Strategist now: 904-999-1780