Maurice Murphy, Tha Bearded One

Maurice Murphy, Tha Bearded One US Navy Veteran Ret. | Real Estate Agent

Today, I celebrate Juneteenth.A day to honor freedom, reflect on our history, and appreciate the resilience, sacrifice, ...
06/19/2026

Today, I celebrate Juneteenth.

A day to honor freedom, reflect on our history, and appreciate the resilience, sacrifice, and progress that made opportunities like mine possible.

As a Black man, a veteran, a husband, a father, and a business owner, I’m grateful for those who came before us and helped pave the way.

Freedom then. Progress now. Hope always.

Happy Juneteenth. ❤️🖤💚

One thing I am noticing in conversations with sellers is how differently buyers and sellers view time.Many sellers feel ...
06/18/2026

One thing I am noticing in conversations with sellers is how differently buyers and sellers view time.

Many sellers feel they have months.

Buyers often make decisions much sooner.

Curious what others think.

Do you believe buyers pay more attention when a home first hits the market, or later after it's been available for a while?

One conversation I keep having with homeowners is about what happens after a home goes live.Most assume they have plenty...
06/15/2026

One conversation I keep having with homeowners is about what happens after a home goes live.

Most assume they have plenty of time to adjust later if needed.

What I have noticed is that buyers tend to pay the most attention when a listing first hits the market.

That's when curiosity is highest.

That's when comparisons are happening.

And that's often when confidence is formed.

The strongest sellers understand that the first month isn't simply exposure.

It's opportunity.

One thing I am noticing is how often market headlines shape seller expectations.But buyers aren't shopping headlines.The...
06/11/2026

One thing I am noticing is how often market headlines shape seller expectations.

But buyers aren't shopping headlines.

They're shopping neighborhoods.

Curious what others are seeing.

Do you think sellers pay too much attention to national and regional market stories and not enough attention to what's happening in their own area

Most sellers think the offer is the hard part.Usually, the hard part is everything that happens before the home ever hit...
06/10/2026

Most sellers think the offer is the hard part.

Usually, the hard part is everything that happens before the home ever hits the market.

Pricing.
Preparation.
Positioning.

This St. Augustine home recently closed at $495,000, and it was a reminder that buyers still move when confidence and strategy come together.

The market doesn’t reward the seller who wants the most.

It usually rewards the seller who prepares the best.

Congratulations to my sellers on a successful closing and the start of their next chapter.

📍 St. Augustine, FL
💰 Sold for $495,000

Connect with me Tha Bearded One
📞 904-853-0660
📧 [email protected]
🌐 movetofirstcoast.com

One conversation I keep having with homeowners starts with the same concern:"I heard inventory is up."What I have notice...
06/08/2026

One conversation I keep having with homeowners starts with the same concern:

"I heard inventory is up."

What I have noticed is that many sellers assume that means every neighborhood is experiencing the same change.

That isn't what buyers are seeing.

Buyers compare homes within specific areas, school zones, and communities.

As a result, one neighborhood may be experiencing much more competition than another.

The local market is becoming more important than the regional market.

That's why ZIP code matters more than headlines right now.

If you were buying a home in Northeast Florida today…What would create hesitation fastest?A. A home priced above nearby ...
06/04/2026

If you were buying a home in Northeast Florida today…

What would create hesitation fastest?

A. A home priced above nearby competition
B. Signs the home may need future work
C. A listing sitting too long without adjustments

Today’s buyers analyze value much more critically than they did a few years ago.

That’s why pricing strategy now matters earlier than most sellers expect.

Most homeowners are watching prices.The more important signal is buyer behavior.What buyers respond to, ignore, hesitate...
06/02/2026

Most homeowners are watching prices.

The more important signal is buyer behavior.

What buyers respond to, ignore, hesitate on, and ultimately act on is what shapes market value in today's environment.

This weekend, we're opening the doors at 11131 Castlemain Circle S to showcase how a well-positioned home competes in the current market and what neighboring sales may reveal about your own property's value.

For sellers, market conditions are only part of the equation.

Buyer response is where leverage is gained or lost.

Open House

Saturday, June 6
12:00 PM – 2:00 PM

Scan the QR code for details.

A lot of homeowners think the market suddenly stopped working.That’s not what’s happening.Buyers are still active across...
06/01/2026

A lot of homeowners think the market suddenly stopped working.

That’s not what’s happening.

Buyers are still active across Northeast Florida.

They’re just making decisions more carefully now.

Higher payments changed how buyers evaluate value, condition, and long-term confidence in the purchase.

That means homes priced aggressively without strong positioning lose momentum much faster than they did a few years ago.

Opportunity still exists.

The margin for pricing mistakes simply became smaller.

If you were buying a $900K home today…What would influence your confidence most?A. Strong presentation and photographyB....
05/28/2026

If you were buying a $900K home today…

What would influence your confidence most?

A. Strong presentation and photography
B. Signs the home feels move-in ready
C. Whether the home feels worth the monthly payment

Today’s buyers evaluate homes differently than they did even two years ago.

The homes sitting the longest are often the ones that adjusted price before correcting confidence.

Address

10752 Deerwood Park Boulevard, Suite 100
Jacksonville, FL
32256

Opening Hours

Monday 9am - 8pm
Tuesday 9am - 8pm
Wednesday 9am - 8pm
Thursday 9am - 8pm
Friday 9am - 8pm
Saturday 10am - 5pm

Telephone

+19048530660

Website

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