Maurice Murphy, Tha Bearded One

Maurice Murphy, Tha Bearded One US Navy Veteran Ret. | Real Estate Agent

Different house. Different seller. Different competition.So why would the strategy be the same?What works for one proper...
09/21/2026

Different house. Different seller. Different competition.

So why would the strategy be the same?

What works for one property may not make sense for the next. Preparation, presentation, pricing, and timing all have to be considered in the context of the specific property and what buyers are actually responding to.

The goal isn't to repeat what worked before.

It's to understand what this property needs and make decisions based on the evidence.

09/19/2026

Some listings ask for attention. This one earns it.

FOR SALE | 11131 Castlemain Circle S, Jacksonville, FL 32256

Offered at $375,900

▪️ 3 bedrooms | 2.5 bathrooms | 1,846 sq ft
▪️ Open living space built for everyday living and entertaining
▪️ 2 car garage
▪️ Located in Oxford Chase, an established gated community
▪️ Community pool and fitness center

If you’ve been looking for the right combination of space, location, and value in Jacksonville, this one deserves a closer look.

Schedule your private showing.

Maurice Murphy, CDRE®
Real Estate Advisor | eXp Realty
904.578.2272

Buyers start forming an opinion before they ever step through the front door.The photos, condition, presentation, and pr...
09/17/2026

Buyers start forming an opinion before they ever step through the front door.

The photos, condition, presentation, and pricing all shape how they evaluate a home before the first showing. That is why the work done before listing matters just as much as what happens once buyers arrive.

The goal is simple: give buyers fewer reasons to hesitate and more reasons to take the next step.

This home went under contract in six days.But the six days it spent on the market were only part of the story.Before the...
09/14/2026

This home went under contract in six days.

But the six days it spent on the market were only part of the story.

Before the listing ever went live, we looked at the property through the buyer’s eyes.

We addressed details that could create hesitation. We staged the key living space. We made sure the photography presented the home the way buyers needed to see it.

The goal wasn’t simply to get attention.

It was to give buyers fewer reasons to keep looking.

That’s what strategic preparation is supposed to do.

A fast sale doesn’t always start when the listing goes live. Sometimes, the decisions made before the home ever hits the market are what make the difference.

09/12/2026

Leaving the military comes with uncertainty. That part is real.

You can prepare, make plans, and try to have every piece in place, but transition does not always happen on the timeline you expected.

One thing I have learned is that you cannot always wait for everything to line up perfectly before you start preparing for what comes next.

Sometimes you have to make the decision, start positioning yourself, and figure out the next chapter as you move forward.

That is why conversations like this matter.

Watch the full conversation on our podcast channel.

The strategy starts before the listing goes live.When a seller asks me what it takes to get their home under contract qu...
09/10/2026

The strategy starts before the listing goes live.

When a seller asks me what it takes to get their home under contract quickly, my answer does not start with the day we put the property on the market.

It starts well before that.

I am looking at the condition of the home, the presentation, the pricing, the competition, and what buyers are actually comparing in today's market.

Because the first week creates an important opportunity to capture attention while the listing is still fresh.

That does not mean pricing a home artificially low or making promises about how quickly it will sell.

It means positioning the home so buyers have a compelling reason to stop, look, compare, and ultimately take action.

If you are considering selling in Northeast Florida, what happens before your home goes live may be just as important as what happens after.

This home went under contract in under one week.That did not happen by accident.A successful sale starts long before the...
09/07/2026

This home went under contract in under one week.

That did not happen by accident.

A successful sale starts long before the sign goes in the yard. It starts with the right strategy: preparing the home, positioning it against the competition, presenting it professionally, and pricing it to create buyer interest from day one.

If you're thinking about selling in Northeast Florida, don't just ask, “What's my home worth?”

Ask, “What's the right strategy to position my home in today's market?”

Let's build the right game plan for your home.

📲 904.578.2272

09/05/2026

The mission may change, but the mindset doesn’t.

One of the biggest adjustments after leaving the military is realizing that success no longer comes with a clearly defined mission, chain of command, or standard for what “right” looks like.

But the skills are still there.

Discipline. Adaptability. Leadership. Mission focus.

The challenge is learning how to apply those same principles to a new mission and defining what success looks like for yourself in this next chapter.

That’s a conversation worth having.

🎙️ Watch the full conversation on our podcast channels, Vet S.O.S.

What makes someone fall in love with a neighborhood?For some buyers, it’s being close to the beach.For others, it’s rest...
09/03/2026

What makes someone fall in love with a neighborhood?

For some buyers, it’s being close to the beach.

For others, it’s restaurants and walkability. Some want established streets and larger lots. Others prefer newer communities with amenities and a stronger sense of community.

That’s one of the things that makes Northeast Florida interesting.

There isn’t one neighborhood that works for everyone because buyers aren’t all looking for the same lifestyle.

The right neighborhood is the one that fits how you actually want to live.

And sometimes, that matters just as much as the house itself.

A home can check every box on paper and still not be the right choice.Because buyers aren’t just comparing bedrooms, bat...
08/31/2026

A home can check every box on paper and still not be the right choice.

Because buyers aren’t just comparing bedrooms, bathrooms, and square footage. They’re thinking about the commute, nearby restaurants, schools, outdoor spaces, amenities, and what everyday life will actually look like once they move in.

The house matters. But so does everything around it.

That’s why I believe choosing the right neighborhood can be just as important as choosing the right home.

If you’re considering a move in Northeast Florida, what matters most to you when choosing a neighborhood?

📲 904.578.2272

Address

10752 Deerwood Park Boulevard, Suite 100
Jacksonville, FL
32256

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Monday 9am - 8pm
Tuesday 9am - 8pm
Wednesday 9am - 8pm
Thursday 9am - 8pm
Friday 9am - 8pm
Saturday 10am - 5pm

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+19048530660

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