Performance Property LLC

Performance Property LLC Real Estate Education & Information from Gerald Lucas, Real Estate Expert, Best-Selling Author & Coach
www.geraldlucas.com

Performance Property is a real estate services company based in Jersey City, NJ. Our Founder and Managing Director, Gerald Lucas is an internationally recognized real estate expert, best-selling author and keynote speaker. Gerald has appeared on NBC, ABC, CBS and Fox and was named one of "America's Top Business Leaders" in Fast Company Magazine. Gerald has written several books including “Short Sale Specifics” and the Amazon #1 best-seller, "Dare To Succeed".

Have a great weekend!
06/19/2026

Have a great weekend!

Ask Gerald A   Question: What Should You Do If Your Hot Water Heater Is Leaking?
06/17/2026

Ask Gerald A Question: What Should You Do If Your Hot Water Heater Is Leaking?

Real Estate Expert & Best-Selling Author, Gerald Lucas discusses op...

  News: Commercial and multifamily mortgage loan originations were 52% higher in Q1 2026 than the prior year.Learn more ...
06/17/2026

News: Commercial and multifamily mortgage loan originations were 52% higher in Q1 2026 than the prior year.

Learn more at GeraldLucas.com

  Tip: The Capitalization or Cap Rate for a property is the ratio between its net operating income (NOI) and the propert...
06/16/2026

Tip: The Capitalization or Cap Rate for a property is the ratio between its net operating income (NOI) and the property’s value:

Capitalization Rate = Net Operating Income/Value

You can transpose the formula to solve for property value or net operating income:

Property Value = Net Operating Income/Capitalization Rate
Net Operating Income = Property Value*Capitalization Rate

Learn more at GeraldLucas.com

"In the middle of difficulty lies opportunity." - Albert Einstein
06/15/2026

"In the middle of difficulty lies opportunity."
- Albert Einstein

  News: NJHMA's down payment assistance program provides eligible first-time NJ resident homebuyers up to $22,000 in dow...
06/11/2026

News: NJHMA's down payment assistance program provides eligible first-time NJ resident homebuyers up to $22,000 in down payment and closing costs assistance.

Learn more at GeraldLucas.com

Ask Gerald A   Question: How New Rule Helps Homebuyers Qualify For A Mortgage?
06/10/2026

Ask Gerald A Question: How New Rule Helps Homebuyers Qualify For A Mortgage?

Real Estate Expert & Best-Selling Author, Gerald Lucas explains how...

  Tip: You can legally invest in real estate with your IRA and 401(K) and pay little or no taxes, provided your IRA or r...
06/09/2026

Tip: You can legally invest in real estate with your IRA and 401(K) and pay little or no taxes, provided your IRA or retirement plan uses an approved custodian. The widespread misconception that permissible IRA investments are limited to stocks, bonds, mutual funds, and CDs is the result of people and companies who are in the business of selling these products.

Learn more at GeraldLucas.com

“If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster.” - Step...
06/08/2026

“If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster.” - Stephen R. Covey

Address

97 Newkirk Street, Suite 235
Jersey City, NJ
07306

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