07/13/2025
๐ข In the past 24 months, Choice Hotels, Hilton, and Marriott all launched new extended-stay brands.
Why?
Because the data is undeniable:
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Extended-stay outperforms in downturns
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Delivers better operating margins
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Fits new consumer behavior
And Genesis?
Weโre already developing under those exact brands โ WoodSpring Suites, Everhome Suites, and more.
The big boys are late.
Weโre already in the ground.