07/13/2025
📢 In the past 24 months, Choice Hotels, Hilton, and Marriott all launched new extended-stay brands.
Why?
Because the data is undeniable:
✅ Extended-stay outperforms in downturns
✅ Delivers better operating margins
✅ Fits new consumer behavior
And Genesis?
We’re already developing under those exact brands — WoodSpring Suites, Everhome Suites, and more.
The big boys are late.
We’re already in the ground.