09/25/2026
HAR Industry Insights for September 25, 2026 š
Buyers have more negotiating power right now, and weāre seeing it here in Houston. Sellers offered concessions in roughly three out of five transactions last month. That could mean help with closing costs, repairs or other expenses.
Builders are also offering more incentives to attract buyers. Mortgage rate buydowns are now being used in most new-home sales. With mortgage rates still weighing on affordability, those incentives can make a real difference for buyers comparing new and existing homes.
Home buyers also have something they havenāt had in a while: a little more time. With pending sales at their lowest level in nearly three years, thereās less competition for those who are ready to make a move. That can mean more time to consider their options and negotiate.
*Sellers provided concessions in 44.7% of U.S. home sales in August, up from 42.6% a year earlier and the highest share for August since at least 2020.
*Concessions have become more common as buyers gain negotiating power. August marked the strongest buyer's market in records dating back to 2013, with more homes available and fewer buyers competing for them.
*Sellers are using incentives such as covering closing costs and paying for repairs, while builders are offering $10,000 to $20,000 in concessions, mortgage rate buy-downs and appliances.
*Atlanta had the highest share of concessions, with sellers offering them in 72.8% of August home sales, followed by Charlotte at 67.9%, Phoenix at 67.4%, Las Vegas at 66.7% and Raleigh at 66.3%.
*Nashville, Houston, Denver, Riverside and Virginia Beach completed the top 10, with sellers providing concessions in roughly three out of five transactions in each market.
*Concessions are particularly common in strong buyer's markets. Nashville, Houston and Las Vegas rank among the nation's five strongest buyer's markets, with more than twice as many sellers as buyers.
*Nationwide, 15.8% of homes sold in August received both a price reduction and a seller concession.