08/14/2026
The real headline of this article should be "Coming Soon status has helped some private listings sell for more; could help more sellers and their agents avoid costly mistakes during the critical first few weeks on market".
I don't personally believe that selling "off market" or, as Compass coins in "Private Exclusive" is anything more than a tool for sellers who have a valid reason to keep their sale private(health, safety, high profile seller, luxury listing, etc.)...it isn't going to help you sell for more; it may still make sense for a very small percentage of sellers, based on their goals and situation.
Coming Soon, however? What an AWESOME tool. Set a price, test marketing, adjust if needed, sell for more. Buyers, agents, etc. can all still see the listing online, but cannot view the home in person until it's officially live and accumulating days on market.
In all but a handful of states in the union, you can test your marketing, price, etc. prior to going on market. The market temperature can turn on a dime; sellers should be allowed the flexibility to adjust, IMO.
Do you think allowing sellers and their agents to show their home as "coming soon" is somehow harmful to the overall buyer pool? If so, why? If not, why?
Read more here: https://www.compass.com/newsroom/research/sellers-make-four-point-six-percent-more-with-private-exclusives-or-coming-soons/