Dane Soderberg & Associates

Dane Soderberg & Associates La Jolla Luxury Real Estate The highest performing member of the P.S. Platinum team, Dane Soderberg’s popularity stems from one simple concept: he listens. Why?

Dane is an expert in the La Jolla, Del Mar and Rancho Santa Fe real estate markets. For clients buying, selling or renting a home, he utilizes his expertise to carefully match his clients’ budget, lifestyle and taste with handpicked properties. Born in La Jolla and raised in Del Mar, with a strong background in Rancho Santa Fe (he worked for a decade as a hotelier in Rancho Santa Fe), Dane has cre

ated a vast network of connections and area knowledge. His strong local connections routinely unveil off-market opportunities—homes coming to market but not currently listed. “I provide my clients with a broader property selection because of my large professional and personal network.” This insider’s edge is key to successfully navigating the trendy, ultra-luxury and competitive housing market of La Jolla, Del Mar and Rancho Santa Fe. When selling a house, Dane believes it isn’t about only focusing on square footage or the number of bedrooms and baths. It’s about showcasing the unique and compelling attributes of each and property (what makes a home stand apart from the rest) and then directly translating those attributes into an innovative, multi-dimensional marketing platform. Dane launched the La Jolla division for P.S. Platinum, again becoming the top performer for the elite brokerage. He was recently awarded San Diego Magazine’s 5 Star Agent for a second year in a row. He is also a recurring source for Fox 5 News’ “On The Money” segment and was the youngest speaker of six top brokers at the First Annual Luxury Real Estate Symposium. The reason for Dane’s popularity is simple: Dane’s responsiveness is unparalleled. Clients praise:

“Dane worked with our busy, demanding family schedule.”
“His connections and reputation as a professional worked to our benefit.”
“He had professional and personal insight on each question we had.”
“He answers his phone and texts immediately. His availability makes home searching very easy.”

Also, Dane earned an award for innovative e-mail marketing; his sales videos are a “pleasure to view” “and “articulate his homes in an attractive and inventive way.”

Dane is an experienced negotiator and a master of representing his clients’ best interest. For Dane, it’s straightforward: know the deal, thoroughly, and get it done right. By understanding pricing, value and keeping emotion in check he is able to navigate even the prickliest transactions. Holding a degree in Finance from SDSU (San Diego State University) is handy, too. As a “local waterman”, Dane is familiar with the local rhythms, demographics and school systems of Del Mar, La Jolla, and Rancho Santa Fe. He surfs. His Dad surfed. Someday, he hopes his two kids will surf. His wife, a second grade teacher in the Del Mar school district, also surfs on perfect sunny days when the water is warm. And luckily, that happens often. There are 22,000 licensed real estate agents in San Diego, and Dane is consistently ahead of the rest. He is the local expert of “Ranch and Coast” lifestyle and luxury real estate. You would be hard-pressed to find a more knowledgeable and responsive guide when selling, buying or renting your home.

Featured in , the Bleu Point launch event hosted by DS&A brought together Ferrari San Diego, Belmont Watches, Crown City...
09/04/2025

Featured in , the Bleu Point launch event hosted by DS&A brought together Ferrari San Diego, Belmont Watches, Crown City Ci**rs, Camber & Caster, and more - all against the backdrop of La Jolla’s $30M landmark estate.

Grateful to share this extraordinary property with our community.

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Listings like Bleu Point are rare - a perfect harmony of architecture, design, and setting.What makes it even more meani...
07/31/2025

Listings like Bleu Point are rare - a perfect harmony of architecture, design, and setting.

What makes it even more meaningful are the connections and conversations that bring this home to life. We are so grateful to have shared the Bleu Point Showcase with so many friends, clients, and collaborators who value what it means to create something truly exceptional.

An evening of design, vision, and possibility at the Bleu Point Showcase.There are breathtaking homes - and then there i...
07/29/2025

An evening of design, vision, and possibility at the Bleu Point Showcase.

There are breathtaking homes - and then there is Bleu Point. A residence that can truly only be experienced in person.

Grateful for the conversations, the collaboration, and the reminder that the most exceptional spaces are the ones that inspire us to live more fully.

Set high above La Jolla’s most expensive panorama, Bleu Point at 5416 Candlelight Drive is a sanctuary of rhythm, stilln...
05/29/2025

Set high above La Jolla’s most expensive panorama, Bleu Point at 5416 Candlelight Drive is a sanctuary of rhythm, stillness, and light.

This is more than a home. It’s a life revealed. Where every detail speaks of intention, and every view stirs something deeper.

Welcome to La Jolla's most complete offering.

Visit 5416candlelight.com to explore. Or text 858•337•1417 for an exclusive showing.

05/06/2025

Introducing Bleu Point at 5416 Candlelight Drive.
A sanctuary of rhythm, stillness, and light - set above La Jolla’s most expansive panorama.

This is not just a home.
It’s a life revealed.

Watch the full lifestyle film and experience what it feels like to live at the edge of the Pacific.

Text 858•337•1417 for an exclusive showing.

Dane Soderberg
CØMPASS • DS&A
DRE # 01456182

05/29/2024

One of the most important, yet often overlooked, aspects of preparing for a home sale or settling into a new space is organization. We spend so much time on landscaping, sense of arrival, and staging that we often forget how impactful it is when a prospective buyer starts opening doors and drawers.

We’re so lucky to work with Sarah & team at Ready, Set, Organize - a rockstar small business serving Solana Beach and neighboring communities in North County that take the stress out of giving all your things a home.

04/04/2024

Unveil the understated elegance of La Jolla.

Aptly known as San Diego's Gem, La Jolla is nestled between vibrant village life and the serene vistas atop Mt. Soledad, making it one of the finest locations in the world to bring the dream of a custom home to life.

It's a tremendous honor to have gotten some behind-the-scenes access with one of the most celebrated and exclusive builders in town, Rich Gerase of RGB Group. Focusing on complex concrete, glass, and steel builds, Rich and his team are responsible for some of La Jolla's most impressive homes. Every detail is truly a stroke of genius.

07/16/2022

Alternative Paths to Homeowners- Your Weekly Economic Update.

Our Listing - 207 13th St. & Stratford Ct, Del Mar, CA 92014."An exceptionally rare opportunity to own two contiguous lo...
07/13/2022

Our Listing - 207 13th St. & Stratford Ct, Del Mar, CA 92014.

"An exceptionally rare opportunity to own two contiguous lots, centrally located within the Del Mar Village, west of Camino Del Mar. Situated on the destination streets of Stratford Court and 13th Street, these properties provide the potential for a future landmark home. With an unparalleled location, combined lot size, and ideal elevation to capture ocean views. Treat yourself to leisurely strolls to all that the Del Mar Village has to offer; beach access, Seagrove, and Powerhouse Park, along with the boutique shopping and revamped dining of Del Mar Plaza. A truly singular chance to own a location and combined lot size of 14,863 sq.ft, that rarely comes available."

Asking Price: $12,000,000.

Contact us at www.danesoderberg.com to schedule a private showing.

  Monday! Pick your master bedroom, 1-7?
07/12/2022

Monday! Pick your master bedroom, 1-7?

07/09/2022

Contrary Sales Data - Your Weekly Economic Update.

07/06/2022

DS&A NEWEST LISTING - 3109 Bern Dr, Laguna Beach, CA 92651.

The quintessential single-level home is located in the coveted Laguna Beach neighborhood of Top of the World. This home has been tastefully cared for and offers a move-in-ready option in today's limited inventory. A flowing and open floor plan boasts vast windows to the living areas. Situated on an expansive .45 acre lot with elevation above Bern Drive and mature landscaping in the rear yard. The setting offers westerly orientation, privacy, excellent natural light, and several serene outdoor seating areas. Conveniently located near award-winning schools, hiking, and outdoor recreation. Just a short drive to world-class shopping, art galleries, restaurants, and beaches. This home offers Laguna Beach living at its finest.

Asking Price: $2,395,000.

To schedule a private showing, reach out to Dane Soderberg at +1.858.337.1417

Address

7863 Girard Avenue Suite #208
La Jolla, CA
92037

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